Thesis Acquires Bitcoin Rewards Platform Lolli to Advance Bitcoin-Driven Lifestyle Economy

On July 2, Thesis, a venture studio specializing in Bitcoin, completed the acquisition of Lolli, a prominent Bitcoin rewards platform, though the financial terms remain confidential. Thesis has a track record of nurturing Bitcoin-centric ventures, having previously incubated Fold, which later became an independent entity. Fold’s strategic merger with FTAC Emerald Acquisition Corp. in July 2024 culminated in its public listing on NASDAQ under the ticker FLD in February. Thesis emphasized that this acquisition solidifies its position as a frontrunner in Bitcoin rewards technology and advances its vision of fostering a Bitcoin-driven lifestyle economy. Lolli, established in 2018, enables consumers to earn Bitcoin and cash back when shopping at over 50,000 retailers or engaging with more than 1,000 mobile games, both online and offline, thereby integrating cryptocurrency rewards into everyday spending.