COINOTAG reports that on October 23, Sasha Plotinov, the founder of Notcoin, highlighted a growing trend among various projects and companies, including major players like Binance, seeking to replicate Notcoin’s innovative model. Plotinov revealed that customer acquisition costs for trading platforms typically range from $10 to $15, whereas leveraging Telegram mini-games drastically reduces this cost to under $1, presenting an enticing proposition for companies and enhancing competitive balance in the sector.
Plotinov cautioned, however, that the play-to-earn gaming model may not be viable in the long term, as it incentivizes players primarily through financial gain rather than genuine enjoyment. In light of these challenges, Notcoin is actively diversifying its offerings, introducing new games like “Lost Dogs” this August. Moreover, the recent launch of “Not Pixel” has successfully attracted approximately 17 million new users in a matter of weeks. Notably, Helika has also initiated a $50 million Telegram gaming accelerator earlier this year, bolstered by Notcoin’s support.