Asset Entities’ merger with Strive creates a $1.5 billion plan to buy Bitcoin, converting ASST into Strive, Inc. The deal aims to fund purchases via a $750M PIPE and $750M in potential warrant exercises, targeting roughly 13,450 BTC to add to public corporate treasuries.
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Merger approved by shareholders: Asset Entities will be renamed Strive, Inc., continuing to trade under ASST.
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Planned $1.5B raise: $750M PIPE plus up to $750M from warrant exercises to buy Bitcoin.
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Impact: ~13,450 BTC acquisition would place the company among the top 10 corporate Bitcoin holders.
Asset Entities merger with Strive aims to build a $1.5B Bitcoin treasury. Read the latest deal details, timeline, and investor impact. Learn what investors should know.
What is the Asset Entities merger with Strive?
The Asset Entities merger with Strive is a shareholder-approved reverse-merger that will rename Asset Entities to Strive, Inc. and pursue a $1.5 billion capital raise to purchase Bitcoin for a corporate treasury. The combined company will be led operationally by Matt Cole of Strive Asset Management.
How will Strive fund the $1.5 billion Bitcoin purchases?
Strive plans a two-part financing approach: a $750 million Private Investment in Public Equity (PIPE) and up to $750 million from the exercise of warrants issued in the PIPE. This structure prioritizes equity and derivative instruments over rapid SPAC-style capital raises.
Asset Entities rallied after-hours on Tuesday on news of its merger with Strive. Source: Google Finance
Shares in Asset Entities (ASST) rose 52% after-hours after shareholders approved the merger with Strive Enterprises. The stock closed up 17.8% at $6.28 and traded to $9.55 in after-hours action on the merger announcement.
Why does Strive favor a reverse-merger over a SPAC?
Strive selected a reverse-merger route because it generally involves fewer speculative capital pressures and reduced dilution compared with SPAC transactions. The reverse-merger model provides more established access to public markets while relying on investor PIPE commitments and warrant mechanics to fund strategic asset purchases.
Will the merger require regulatory or exchange approval?
Yes. The merger closing is contingent on conditions including clearance of Strive’s listing application by The Nasdaq Stock Market LLC. Shareholder approvals were required and obtained; additional regulatory and listing clearances remain necessary before completion.
How many Bitcoin would $1.5 billion buy and where would that rank?
At current market prices, $1.5 billion would buy roughly 13,450 Bitcoin, which would place the new company among the top 10 corporate Bitcoin holders by total BTC. That calculation assumes present spot prices and does not account for trading impact or acquisition timing.
| Entity | Approx. BTC | Notes |
|---|---|---|
| MicroStrategy (Strategy) | 638,460 BTC | Largest public corporate holder (Michael Saylor-led strategy) |
| MARA Holdings | 52,477 BTC | Major mining and treasury accumulation |
| XXI | 43,514 BTC | Significant corporate treasury position |
| Projected Strive, Inc. | ~13,450 BTC | Based on $1.5B planned raise at current prices |
What about Mt. Gox claims and other strategies?
When first announced, Strive indicated interest in acquiring claims tied to the collapsed Mt. Gox exchange—up to 75,000 BTC claims—if shareholder approvals allow pursuit of that option. The company views such claims as a potential means to improve its Bitcoin-per-share ratio.
Who will lead the combined company?
Matt Cole, CEO of Strive Asset Management’s subsidiary, will lead the combined company. Asset Entities’ Arshia Sarkhani will serve as chief marketing officer and board member. The precise role of Strive co-founder Vivek Ramaswamy has not been specified publicly.
Frequently Asked Questions
When did shareholders approve the merger?
Shareholders approved the merger in a vote reported on Tuesday, allowing the company to move forward with the reverse-merger plan and related financing steps required to pursue Bitcoin purchases.
How many Bitcoin do public companies hold collectively?
Public companies now hold a combined ~1 million Bitcoin, representing about 5.1% of Bitcoin currently in circulation. Corporate accumulation has accelerated through 2025, increasing the number of public buyers substantially.
Will existing Asset Entities operations continue?
Yes. The combined entity will retain Asset Entities’ marketing operations under the Strive, Inc. umbrella, with leadership changes that align the company toward a Bitcoin treasury focus while preserving brand and marketing capabilities.
Key Takeaways
- Merger approved: Asset Entities will become Strive, Inc. and keep trading under ASST.
- $1.5B target: Funding split between a $750M PIPE and up to $750M from warrant exercises.
- Market impact: Planned purchases (~13,450 BTC) would place the company among top corporate holders.
Conclusion
The Asset Entities merger with Strive refocuses a marketing firm into a corporate Bitcoin treasury strategy via a $1.5 billion capital plan. The reverse-merger and PIPE/warrant funding model aims to minimize speculative dilution. Investors should follow Nasdaq listing updates, PIPE terms, and any Mt. Gox claims developments for timing and execution details.
Published: 2025-09-10 • Updated: 2025-09-10 • Author: COINOTAG
