Xiaomi has raised prices on its new Redmi K90 series smartphones due to surging memory chip costs driven by AI demand, increasing the entry-level model from 2,499 yuan to 2,599 yuan. This unexpected hike reflects broader supply chain pressures affecting consumer electronics manufacturing.
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Memory chip prices have spiked due to AI-related demand outpacing supply.
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Xiaomi’s Redmi K90 launch faced immediate customer backlash over the higher pricing.
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China’s new five-year economic plan prioritizes high-tech manufacturing, including AI, amid global trade tensions.
Discover why Xiaomi’s smartphone prices are rising amid AI chip shortages and how China’s latest economic blueprint impacts global tech supply chains. Stay informed on key developments.
Why is Xiaomi Increasing Smartphone Prices in 2025?
Xiaomi smartphone price increase stems from escalating memory chip costs that have exceeded company expectations. The Chinese tech firm announced the hike following the launch of its Redmi K90 series, where production expenses surged due to global shortages in NAND and DRAM chips. Xiaomi’s president, Lu Weibing, stated on Weibo that these pressures directly influenced the new pricing strategy to maintain product quality and sustainability.
How is the AI Boom Contributing to Memory Chip Shortages?
The rapid expansion of artificial intelligence applications has intensified demand for high-performance memory chips, leading to widespread shortages. Major manufacturers like Samsung Electronics and SK Hynix are redirecting resources toward AI-optimized solutions for servers and cloud computing, reducing availability for consumer devices such as smartphones. According to industry reports, NAND flash prices have risen by over 20% in recent months, while DRAM costs have climbed similarly due to this shift.
This supply constraint has forced companies like Xiaomi to absorb higher costs or pass them on to consumers. Lu Weibing emphasized that the scale of the increase was unforeseen, impacting even entry-level configurations. For instance, the Redmi K90’s base model, equipped with 12GB RAM and 256GB storage, now starts at 2,599 yuan, a 100-yuan jump from the Redmi K80’s launch price of 2,499 yuan in November 2024. Customers expressed frustration, particularly over the pricing gaps between storage variants, prompting Xiaomi to introduce a temporary discount on the popular 12GB/512GB model, reducing it by 300 yuan to 2,899 yuan for the first month.
Experts note that this trend extends beyond smartphones. The memory chip market, valued at hundreds of billions globally, faces ongoing volatility as AI infrastructure investments from tech giants continue to dominate. Without immediate relief, manufacturers anticipate sustained price pressures into 2025, potentially slowing innovation in mid-range devices.
Frequently Asked Questions
What caused the backlash to the Redmi K90 launch?
The Redmi K90 series faced criticism shortly after its Beijing unveiling due to higher-than-expected prices amid rising production costs. Users highlighted the 100-yuan increase for the base model and larger gaps in higher-storage options, reflecting broader concerns over affordability in a competitive smartphone market.
Will AI demand continue to affect smartphone prices?
Yes, the ongoing AI surge is likely to keep memory chip prices elevated, influencing smartphone pricing across brands. As demand for AI hardware grows, supply for consumer tech remains constrained, but long-term investments in production capacity may eventually stabilize costs for devices like the Redmi K90.
Key Takeaways
- Chip Cost Surge: AI-driven demand for NAND and DRAM has pushed memory prices up, forcing Xiaomi to raise Redmi K90 prices by 100 yuan on base models.
- Customer Response: Backlash led to a limited-time discount on the 512GB variant, reducing it to 2,899 yuan to boost initial sales.
- China’s Strategy: The new five-year plan emphasizes AI and advanced manufacturing, reinforcing China’s role in global tech supply chains.
China’s Five-Year Plan and Its Implications for Tech Manufacturing
Amid these challenges, China’s Communist Party unveiled a comprehensive 5,000-word economic blueprint on Thursday, following a high-level meeting in Beijing. This document, released ahead of potential discussions between President Xi Jinping and U.S. President Donald Trump, reaffirms manufacturing as a cornerstone of national development. Despite issues like overcapacity in certain sectors, the plan prioritizes upgrading to high-value industries.
Leah from Capital Economics observed that “manufacturing will remain a top priority,” underscoring China’s position as the world’s largest manufacturer, accounting for 30% of global output and about 25% of GDP. The strategy shifts focus toward electric vehicles, robotics, and battery technologies, with Robin Xing, chief China economist at Morgan Stanley, highlighting these as key growth areas.
Zheng Shanjie, head of the National Development and Reform Commission, detailed ambitions in quantum computing, hydrogen energy, bio-manufacturing, next-generation mobile networks, and artificial intelligence. “These industries are ready to take off,” Zheng stated. “It means that in the next 10 years we will build another high-tech industry in China and this will inject continued impetus to our efforts to achieve Chinese modernization.”
Emphasis on domestic demand is central, as Zheng noted, “The economies of major countries are all driven by domestic demand and the market is the most scarce resource in today’s world.” This approach aims to reduce export dependency while strengthening control over critical supply chains, including rare earth elements essential for electronics and advanced technologies.
Gary Ng, senior economist at Natixis, explained that “the Chinese government sees manufacturing as a core issue in security and geopolitical leverage over other countries.” With trade tensions persisting, this blueprint positions China to navigate global disruptions, potentially mitigating impacts from chip shortages through increased self-reliance in semiconductor production.
The interplay between AI-fueled chip demands and national economic policies illustrates broader tensions in the tech sector. As Xiaomi adjusts to these realities, the global market watches how China’s directives will shape future innovations and pricing dynamics.
Conclusion
The Xiaomi smartphone price increase highlights the ripple effects of AI-driven memory chip shortages on consumer technology, with the Redmi K90 series bearing the brunt of unexpected cost escalations. Coupled with China’s renewed focus on high-tech manufacturing in its five-year plan, these developments signal a transformative period for global supply chains. As production pressures persist, consumers and investors alike should monitor advancements in chip capacity and policy implementations for signs of stabilization and growth opportunities ahead.
