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- Christian Magoon, founder and CEO of Amplify ETFs, has been a game-changer in the ETF industry since 2005.
- Amplify ETFs has grown its portfolio to 31 different funds managing roughly $9 billion in investor assets.
- Magoon believes in the potential of thematic ETFs and sees them as an essential tool for investors.
Christian Magoon, CEO of Amplify ETFs, discusses the company’s innovative approach to ETFs, its growth strategies, and the future of the ETF industry.
Amplify ETFs: A Pioneer in the ETF Industry
Christian Magoon, founder and CEO of Amplify ETFs, has been a game-changer in the ETF industry since 2005. He has successfully navigated the industry dominated by larger players by offering innovative products that “amplify” an investor’s portfolio. Amplify ETFs, launched in 2016, has grown its portfolio to 31 different funds managing roughly $9 billion in investor assets.
Amplify’s Growth Strategy
Amplify ETFs has been successful in developing many “first to market” products, including ETFs targeting cybersecurity, online retail, blockchain, frontier markets, China technology, commodities, clean energy and multi-asset income strategies. The company is planning to grow its ETF industry footprint by focusing on the organic growth of assets under management (AUM) and considering inorganic growth through acquisitions.
Amplify’s Unique Approach to ETFs
Amplify ETFs sets itself apart from other ETF providers by focusing on companies with high free cash flows. The company believes that these companies offer stability and predictability to investors. Amplify’s ETFs only include dividend-paying, high-free-cash-flow companies, adding a measure of security to the investment. The company also ensures that the portfolio may have no more than 25% exposure to a single industry, reducing the risk of industry concentrations.
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The Future of ETFs
Magoon believes in the potential of thematic ETFs and sees them as an essential tool for investors. He envisions the next big growth frontier for Amplify ETFs in the emerging investment themes not captured by standard market cap or sector ETFs. He also sees potential in the AI and tech sector, with AI being a world-changing technology that needs to grow alongside cybersecurity and blockchain stocks.
Conclusion
Christian Magoon’s innovative approach to ETFs has made Amplify ETFs a major player in the ETF industry. With a focus on companies with high free cash flows and the potential of thematic ETFs, Amplify ETFs is set to continue its growth trajectory in the coming years.
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