Corporate Bitcoin Adoption May Increase as Firms Shift Treasury Strategies Toward BTC Reserves

• Corporations worldwide are shifting treasury strategies from cash to Bitcoin, reinforcing its role as a long-term reserve asset.

• Grupo Murano’s $1 billion BTC investment marks a major turning point, joining MicroStrategy, Profusa, and others in strategic accumulation.

• Net institutional BTC purchases hit $953 million in one week, signaling growing confidence despite exits by short-term speculative whales.

Corporate Bitcoin adoption surges as firms like Grupo Murano and MicroStrategy boost BTC reserves, signaling a strategic shift in treasury management worldwide.

Bitcoin Adoption Accelerates as Firms Embrace BTC

MicroStrategy (MSTR) remains a notable leader in corporate Bitcoin adoption. The firm recently announced plans to issue 5 million Series A STRC preferred shares to raise capital for additional BTC purchases.

The capital is intended for working capital needs and explicitly aligns with a long-term Bitcoin reserve strategy.

Beyond MicroStrategy, other companies are actively adopting Bitcoin on their balance sheets. US-listed Profusa secured a $100 million equity credit line to build a Bitcoin reserve. Similarly, EV startup Volcon acquired over 280 BTC and completed a $500 million private funding round to support further accumulation.

In Europe, Swedish-listed H100 Group increased its holdings to over 510 BTC after purchasing an additional 140 BTC.

Perhaps the most symbolic move comes from Grupo Murano, a major real estate conglomerate in Mexico, which declared Bitcoin a “core strategic asset” with an initial investment of $1 billion. This shows a growing corporate consensus that Bitcoin is more than a speculative tool—it is becoming part of global financial policy.

Market Signals Support Confidence

Recent data shows that public companies’ net purchases of Bitcoin reached $953 million last week alone, with MSTR accounting for over $700 million.

Weekly net inflow. Source: sosovalue

This surge coincides with a sharp increase in Google Trends searches for “Buy Bitcoin,” suggesting a revival of retail interest alongside institutional momentum.

Google Trends searches for “Buy Bitcoin”. Source: Google Trends

Overall, corporate Bitcoin adoption reflects a broader financial paradigm shift. Bitcoin is no longer treated as a fringe or experimental asset. From tech to real estate, businesses are increasingly incorporating Bitcoin into their treasury models, not only for diversification but also as a hedge and a symbol of forward-thinking strategy.

Conclusion

The growing trend of corporate Bitcoin accumulation underscores a significant evolution in treasury management. With major players like Grupo Murano and MicroStrategy leading the charge, Bitcoin’s role as a strategic reserve asset is solidifying. This shift not only highlights increasing institutional confidence but also signals a broader acceptance of digital assets within traditional finance frameworks. As companies continue to diversify their holdings, Bitcoin’s influence on global financial policies is poised to expand, marking a new era for corporate finance.