Rarible Co-Founder’s Insights on NFTs: Navigating Change and Emphasizing Real-World Utility by 2025

• The NFT market has faced severe challenges, with trading volume plunging 93% from its 2021 highs, leading to significant changes in the landscape.

• Industry experts suggest that this downturn signifies an evolution rather than an outright collapse, paving the way for more practical applications of NFTs.

• In an interview, Rarible co-founder Alexander Salnikov stated, “We’re watching NFTs evolve into actual infrastructure—tools for creators to build communities and economies.”

Explore the evolving landscape of NFTs as trading volumes decline sharply, prompting a strategic pivot towards community-focused utilities and real-world applications.

NFT Market Decline: A New Chapter in the Digital Asset Journey

After experiencing unprecedented growth during the 2021 crypto boom, the NFT sector is undergoing a crucial transformation. The rapid rise in trading volumes was immediately followed by a stark correction, raising questions about the market’s sustainability and future direction.

According to a recent DappRadar report, the art NFT market peaked at a staggering $2.9 billion in 2021. However, the market has since suffered a dramatic decline, capturing only $23.8 million in trading volume by the first quarter of 2025, demonstrating a staggering decrease of 93%.

Similarly, there has been a notable decrease in active traders, from a record high of 529,101 in 2022 to just 19,575 by Q1 2025, representing a 96% fall. DappRadar also indicated that 2024 marked one of the weakest years for the NFT market since its inception, with a staggering 98% of projects launched that year failing to take off.

Despite these alarming statistics, Rarible’s Salnikov maintains optimism for the future of NFTs. He argues the sector is in a phase of reevaluation rather than collapse. “The speculative phase had its moment, but now we’re observing NFTs transform into tools for real utility,” he stated, emphasizing the importance of clear purpose in the NFT space.

Transition from Speculation to Utility: The Future of NFTs

Salnikov advocates for a future where NFTs serve practical purposes, including memberships, loyalty programs, and digital identities within games. He underscored the importance of integrating NFTs into everyday life, echoing the sentiments of a wider industry trend toward real-world applications.

A report from Binance Research further substantiates these claims, revealing burgeoning partnerships in the physical realm that include notable collaborations such as Azuki’s physical-backed NFT and The Sandbox’s engagement with major franchises. “The next wave of growth isn’t about chasing a trend—it’s about redefining ownership models for the internet generation,” Salnikov observed.

While this forward-looking perspective is encouraging, the market hasn’t fully recovered. Platforms like Bybit and X2Y2 have ended their NFT services due to dwindling trading activity, while others have sought alternative business models, making adjustments to remain relevant. Nevertheless, Salnikov believes there’s a fundamental transformation occurring within the NFT commerce space.

Navigating Post-Hype Challenges: Celebrity NFTs and Their Impact

Celebrity endorsements, once thought to be a boon for the NFT market, have turned out to be a double-edged sword. High-profile NFT investments made by celebrities like Justin Bieber have seen dramatic declines in value, prompting scrutiny over the sustainability of such trends.

For instance, Bieber’s purchase of Bored Ape #3001 for 500 ETH in January 2022 is now valued at only 13.51 WETH, marking a staggering loss of 98%. This downturn emphasizes that celebrity power alone cannot guarantee the longevity of an NFT’s value.

As Salnikov pointed out, the NFT market’s long-term health relies not on flashing celebrity endorsements but on building communities and producing substantive projects. “Celebrity drops will come and go—it’s the underlying culture and community that determines if they last,” he remarked.

He further stressed the importance of creating genuine connections through NFTs rather than treating them merely as merchandise. This approach could foster a more sustainable ecosystem, one where authenticity and creativity thrive.

Enhancing User Experience: The Road to Broader Adoption

The Rarible co-founder stressed the need for a user-friendly approach to attract newcomers to the NFT space. He argued that onboarding should not feel overwhelming and that platforms must prioritize creating user-friendly environments. Rarible allocates resources toward ensuring their marketplace is intuitive and resonates with user needs, illustrating a commitment to enhancing user experiences.

“We’re not just selling NFTs—we’re creating holistic experiences that integrate seamlessly with user lifestyles,” Salnikov concluded, positioning Rarible as a leader in a new era of NFT commerce focused on real-world utility and community building.

As the NFT landscape continues to evolve, the focus on genuine utility and user engagement may pave the way for a renaissance within the industry, suggesting that the future could be bright for creators and collectors alike.

Conclusion

In conclusion, while the NFT market is currently facing considerable challenges, the shift toward practicality and real-world use suggests a transformative phase for digital assets. As the sector recalibrates, the emphasis on community engagement and authentic value may not only revitalize interest but also lay a solid foundation for long-term growth.