Binance Prestige is a new VIP service launched by Binance to help affluent traditional finance investors enter the crypto space with personalized support. It offers high-touch guidance for family offices and private funds, focusing on onboarding, fiat access, and custody without banking services like trusts.
-
Binance Prestige targets wealthy investors from traditional finance seeking crypto exposure.
-
It provides six service pillars including structured products and insights for seamless asset management.
-
The service builds on Binance Wealth, with institutional trading volume up 32% from Q2 to Q3 2025.
Discover Binance Prestige, the bespoke VIP service for affluent crypto newcomers. Learn how it bridges TradFi and digital assets with expert guidance and tailored tools. Start your crypto journey confidently today.
What is Binance Prestige?
Binance Prestige is an exclusive VIP service introduced by the Binance crypto exchange to assist high-net-worth individuals from traditional finance in navigating the cryptocurrency market. Designed for family offices, private funds, and asset allocators, it delivers a professional, hands-on approach to crypto asset management. Launched in late 2025, it addresses the needs of cautious investors by simplifying onboarding and providing comprehensive support without the complexities of traditional banking hurdles.
How Does Binance Prestige Cater to Affluent Investors?
Binance Prestige stands out by offering a bespoke experience tailored to the affluent segment, ensuring they receive the high-touch service they expect from traditional finance institutions. There is no strict minimum asset threshold, but it primarily serves those managing around $10 million or more, similar to private banking requirements. Catherine Chen, head of Binance VIP and Institutional, emphasized, “We see family offices and investors with a more traditional background that are very curious about crypto and who expect the type of support and services they get in traditional finance. A repeated pain-point for wealthy yet cautious investors is having to jump through multiple hoops to become a crypto client, rather than being guided directly with the type of hand-holding these sort of investors expect.”
The service revolves around six key pillars: onboarding, fiat access, structured products, capital financing, custody, insights, and reporting. This end-to-end coverage allows clients to explore crypto opportunities without needing to establish their own trusts or handle complex setups independently. For instance, Binance Prestige educates users on available tools for investment and financial planning goals within the crypto ecosystem, fostering confidence among newcomers.
Complementing Binance Wealth, which was launched about a year earlier for mass affluent advisors and wealth managers, Binance Prestige focuses on direct investments by ultra-high-net-worth individuals. It differs by emphasizing personalized strategies over broad advisory services. The demand for such offerings is evident in the market: Binance’s institutional trading volume surged 32% from Q2 to Q3 2025, and special VIP Holder accounts require over $500,000 in holdings plus sufficient BNB tokens for qualification.
Chen further noted, “Binance Wealth’s ability to cater to the unique needs of the wealth segment has validated our specialized, high-touch service offerings. As more affluent individuals and professional asset managers increasingly embrace digital assets, we saw an opportunity to deliver an even more bespoke solution tailored to the needs of this growing market segment.” This validation underscores Binance’s strategic pivot toward bridging traditional and digital finance worlds.
Looking ahead, Binance is exploring integrations like inheritance planning within Binance Prestige to address long-term wealth preservation in crypto. This move aligns with rising crypto adoption among the wealthy, particularly in regions like Asia and the Middle East, where such services are in high demand.
JUST IN: Binance launches ‘Binance Prestige’ Bespoke service for private wealth and asset allocators.
— Cryptopolitan (@CPOfficialtx) November 26, 2025
Frequently Asked Questions
What Are the Eligibility Requirements for Binance Prestige?
Binance Prestige does not impose a fixed minimum asset size, making it accessible to qualified VIP clients. However, it targets affluent investors typically managing $10 million or more, akin to private banking standards. Qualification involves demonstrating interest in crypto from a traditional finance background, with Binance providing tailored onboarding to ensure a smooth entry.
Does Binance Prestige Offer Inheritance Planning Services?
Yes, Binance is actively exploring ways to incorporate inheritance planning into Binance Prestige to support long-term crypto wealth transfer. This feature aims to guide high-net-worth clients on tools for estate planning in digital assets, addressing a key concern for growing numbers of crypto millionaires worldwide.
Key Takeaways
- Targeted for TradFi Affluents: Binance Prestige bridges the gap for family offices and private funds entering crypto with expert, hands-on guidance.
- Comprehensive Service Pillars: Covers onboarding to reporting, enhancing crypto management without full banking services like trust setups.
- Growing Market Demand: Supported by a 32% rise in institutional volume and reports showing 241,700 global crypto millionaires in 2025.
Conclusion
Binance Prestige represents a significant step in making cryptocurrency accessible to traditional finance’s affluent segment, offering Binance Prestige as a reliable gateway with personalized support and strategic tools. As digital assets gain traction—evidenced by the Crypto Wealth Report 2025 from Henley & Partners noting 241,700 crypto millionaires and a 70% increase in Bitcoin millionaires—services like this will play a pivotal role. With regions like the UAE and Singapore leading in investor numbers, and an Avaloq survey revealing a 44% rise in wealth managers viewing crypto as essential, the future looks promising. Investors are encouraged to explore these opportunities early to secure their position in the evolving digital economy.
The global crypto millionaire population reached 241,700 in 2025, according to the Crypto Wealth Report 2025 by Henley & Partners, marking a 40% year-over-year increase. Holders with over $1 million in Bitcoin grew 70% to 145,100, while 450 individuals manage at least $100 million in crypto, and 36 billionaires hold substantial stakes. Top destinations for digital asset investors include Singapore, Hong Kong, the US, Switzerland, and the UAE.
In the UAE, 39% of wealthy clients hold cryptocurrency, with 20% utilizing traditional wealth managers, per an Avaloq survey. This trend highlights the fastest-growing segment in digital assets: assisting wealthy clients in Asia and the Middle East with their initial crypto investments.
