- Bitget has entered into an official partnership with La Liga, marking a significant involvement in the sports industry by the crypto exchange.
- This agreement, described as a “multi-million dollar” deal, could influence Bitget’s existing collaborations, including its ongoing partnership with Lionel Messi.
- Gracy Chen, CEO of Bitget, highlighted the advantageous aspects of the La Liga partnership, noting increased cost-effectiveness and the potential for deeper collaborations.
Discover the latest strategic moves in the crypto sports nexus as Bitget partners with La Liga, bringing new opportunities and engagements with football stars like Kylian Mbappé.
Bitget Partners with La Liga in a Landmark Deal
In a groundbreaking move, crypto exchange Bitget has inked an official deal with Spanish football league La Liga. This partnership cements Bitget’s position in the sports domain, taking their brand visibility to new heights. While the exact financial details are undisclosed, Bitget CEO Gracy Chen referred to it as a “multi-million dollar” agreement, hinting at significant investments.
Implications for Bitget’s Partnership with Lionel Messi
Gracy Chen also addressed how the new alliance might affect Bitget’s current collaboration with football legend Lionel Messi. While the decision on renewing the Messi partnership remains pending, Chen noted that the La Liga deal offers more cost-efficiency and enhanced opportunities for freedom and collaboration. This could potentially lead to inviting other football stars like Kylian Mbappé to future Bitget events.
Focusing Regions and Strategic Goals
The Bitget-La Liga partnership will primarily target East and Southeast Asia, as well as Latin America (LATAM), over the next two years. La Liga President Javier Tebas emphasized the league’s commitment to digital innovation, noting, “In the past decade, digitalization and innovation have been among La Liga’s top priorities. Last season, we underscored this with a focused effort on technology under our New Era initiative. We aim to lead and remain committed to this cause.” This collaboration fits within La Liga’s broader strategy to extend its global reach and digital presence.
Boosting Investments in Web3 and Blockchain
Alongside this major deal, Bitget continues to fortify its stance in the Web3 space. The crypto exchange, alongside Web3 investor Foresight Ventures, has committed an additional $30 million to The Open Network (TON) ecosystem, even amid the controversy surrounding the Telegram founder’s arrest in Paris. Despite the challenges, Chen remains optimistic, noting that the TON Foundation has not lost momentum and Bitget’s global user base has surpassed 45 million.
Conclusion
The partnership between Bitget and La Liga represents a strategic fusion of crypto and sports. It not only enhances Bitget’s market presence but also aligns with La Liga’s digital engagement goals. As Bitget continues to explore deeper collaborations and investments in Web3, the synergy between blockchain technology and sports seems more promising than ever. Stakeholders can anticipate a future marked by increased integration and innovation at the intersection of these dynamic fields.
