Bitwise Expands Into Europe With Acquisition of ETC Group, Rebranding Bitcoin ETP

• Bitwise Asset Management, renowned as the foremost cryptocurrency index fund manager, recently announced the acquisition of ETC Group, a significant crypto exchange-traded products (ETP) firm.
• This acquisition represents Bitwise’s strategic entry into the European market, signified by the rebranding of ETC Group’s European-listed products under Bitwise’s name.
• Bitwise CEO Hunter Horsley expressed enthusiasm about the expansion, stating that the team is excited to impart its expertise to the European crypto sector.

Bitwise acquires ETC Group to cement European market presence and leverage crypto investment growth.

Bitwise’s Strategic Expansion into Europe

With the acquisition of ETC Group, Bitwise Asset Management is poised to enhance its footprint in the European market. This move will see the rebranding of ETC Group’s existing European-listed products under the Bitwise banner. Hunter Horsley, CEO of Bitwise, highlighted the company’s eagerness to integrate its extensive crypto investment management experience within the European domain.

Historical Milestones and Product Innovations

ETC Group, established in 2019, was designed to offer investors access to the nascent crypto market with the familiarity of equity or commodity ETCs. A notable achievement in 2020 was the listing of its Bitcoin ETP on the Deutsche Börse. In subsequent years, ETC Group continued to innovate, achieving listings for ETPs based on cryptocurrencies like Cardano, Polkadot, Tezos, and Stellar, and introducing Europe’s first metaverse ETP in 2022.

Bitwise’s Industry Influence and Recent Growth

Earlier this year, Bitwise ventured into the Bitcoin ETF sector in the U.S., collaborating with financial titans such as BlackRock and Fidelity. Its Bitcoin ETF, BITB, has garnered approximately $2 billion in inflows to date. Post-acquisition, Bitwise’s total assets under management (AUM) have surged to $4.5 billion, reflecting significant growth and influence in the cryptocurrency investment landscape.

Stable Investment Strategies and Future Outlook

Despite the acquisition, Bitwise assures stakeholders that it will not implement immediate material changes to the existing investment strategies of ETC Group. This stability is crucial for maintaining investor confidence and ensuring seamless integration. Moving forward, Bitwise aims to leverage its expanded portfolio to capitalize on the burgeoning interest in crypto investments across both the U.S. and European markets, further solidifying its position as a preeminent player in the crypto finance industry.

Conclusion

The acquisition of ETC Group by Bitwise Asset Management marks a strategic expansion into the European market, promising enhanced opportunities for investor engagement in crypto ETPs. By maintaining consistent investment strategies and focusing on growth, Bitwise is well-positioned to lead the crypto financial sector in both stability and innovation.