- The launch of BloodLoop, an Overwatch-esque shooter, brings a new play-to-airdrop campaign to the Epic Games Store.
- This strategy aims to drive awareness among its 75 million strong user base and reward early adopters.
- Players can participate by completing daily and weekly quests to earn ranking points, translating into token airdrops based on performance.
BloodLoop revolutionizes player rewards with its play-to-airdrop model, offering gamers a unique opportunity to earn tokens based on their quest performances.
Play-to-Airdrop Campaign Launched with Epic Games Store Debut
BloodLoop, a dynamic 5v5 hero shooter, has officially launched on the Epic Games Store, introducing its innovative play-to-airdrop campaign. With a monthly active user base exceeding 75 million, the store provides a substantial platform for the Avalanche-based game to gain traction. This campaign is designed not only to attract new players but also to incentivize participation through token rewards during its initial season.
Engaging Quest System with Token Rewards
BloodLoop players are now encouraged to log in and complete specific daily and weekly quests. These quests are vital as they grant points, which subsequently determine the player’s rank. This rank is crucial, as it dictates the number of tokens a player will receive at the campaign’s conclusion. The servers, however, will operate during specific daily windows: from 10am-3pm and 7pm-12am UTC, until June 30.
Comparative Success: Nyan Heroes’ Play-to-Airdrop
This strategy is not entirely unprecedented. Nyan Heroes adopted a similar approach in March upon its Epic Games Store debut, resulting in a position among the top 30 games and over 200,000 downloads. Similarly, Shrapnel has leveraged time-specific play windows to generate user interest during its early access phase. BloodLoop’s approach appears to mirror these success stories closely.
Strategic Token Distribution
The introduction of the Avalanche token, which was unveiled on March 4 and subsequently launched on June 10, forms a core part of BloodLoop’s reward system. According to an official announcement, millions of BLS tokens are allocated as rewards, dynamically distributed based on player performance. The key metric is not merely the time spent playing, but the progress achieved within the given time frame.
Conclusion
BloodLoop’s innovative play-to-airdrop campaign is poised to set a new precedent in the gaming industry. By rewarding players based on their in-game progress rather than sheer playtime, it encourages more meaningful engagement. As other games like Nyan Heroes and Shrapnel have shown, such strategies can significantly boost player retention and game popularity. As the campaign progresses, it will be intriguing to observe how this model impacts both player behavior and the game’s long-term success.
