Finalto Unveils Strategies for Brokers to Engage New Retail Traders

• Finalto, a leading financial services provider, has released a new guide for brokers to better engage with the growing number of retail traders.
• The guide offers practical insights into marketing and compliance, addressing the challenges of catering to diverse audiences amid changing regulatory expectations.
• The rise of digital platforms has led to a surge in retail investor activity, which now accounts for nearly 25% of total trading volume in the equities market.

Finalto’s new guide offers brokers a roadmap to navigate the evolving landscape of retail trading, providing valuable insights into marketing strategies and regulatory compliance.

Building a Culture of Responsibility

Klelia Orphanidou, B2B Head of Regulatory Compliance at Finalto, emphasizes that compliance in marketing is not just about ticking boxes and avoiding penalties. It’s about fostering a culture of responsibility and building long-term relationships with clients. This approach, she argues, can help brokers to maintain brand loyalty among their existing customer base while attracting new retail traders.

Bridging the Gap between Different Audiences

Finalto’s guide explores how brokers can effectively bridge the gap between retail and institutional clients. It delves into the fundamentals of branding, including how a cohesive brand strategy is shaped by mission, vision, and values. The guide also unpacks a broad spectrum of marketing strategies, emphasizing the importance of leveraging social and affiliate marketing to appeal to different trader profiles while maintaining compliance with regulatory standards.

Regulatory Compliance as a Strength

Recognizing the importance of regulatory compliance, the guide provides practical tips on adhering to regulations while promoting a brokerage business. It suggests that regulatory compliance can be a real strength for businesses, especially as the trading demographic widens. By staying on top of regulatory changes and demonstrating a commitment to compliance, brokers can build trust with their clients and stand out in a competitive market.

Conclusion

Finalto’s new Broker Series entry provides valuable insights for brokers seeking to stay ahead in a rapidly evolving market. By offering practical tips on marketing strategies and regulatory compliance, it equips brokers with the tools they need to engage with the new generation of retail traders. As the trading landscape continues to change, brokers who can adapt and respond to these shifts will be best positioned to succeed.