Aptos Rebrands at Aptos Experience 2025, Positioning Itself as the Performance Layer for Global Value Flow

At the Aptos Experience 2025, Aptos unveiled a refreshed brand identity and signaled entry into a new development phase. Ash Pampati, SVP of the Aptos Foundation, highlighted the project’s focus on delivering a performance layer designed to improve efficiency for global value flows across blockchain applications.

The brand update underscores a mission rooted in the Diem initiative: to construct a network layer where value, ideas and innovation can move freely. Protocol contributors framed the relaunch as a strategic step toward greater interoperability and the practical realization of value free flow.

On the ecosystem front, leading stablecoin issuers (Circle, Tether) and platforms like PayPal are advancing cross-chain circulation, while asset managers including BlackRock and Franklin Templeton assess connectivity with traditional markets. Ongoing work from DeFi projects such as Aave and Thala reinforces Aptos’s role as infrastructure enabling sustained on-chain value circulation and developer-led innovation.