Asset Entities (ASST) to Merge with Strive — Strive Inc Aims for $700M+ Bitcoin Treasury Under CEO Matt Cole

Shareholders of Asset Entities Inc (ASST) have approved a merger with Strive Enterprises, which will be rebranded as Strive Inc following the transaction and adopt a Bitcoin Treasury strategy. Under the new governance structure, Matt Cole, formerly head of Strive Asset Management, is slated to serve as Chairman and CEO, while Asset Entities President and CEO Arshia Sarkhani will transition to Chief Marketing Officer and Board Member. On May 27, Strive completed a $750 million private equity financing to support an “excess Bitcoin yield” deployment, and in August Matt Cole disclosed a plan to acquire in excess of $700 million of Bitcoin after listing. The transaction consolidates capital and leadership to execute the company’s stated digital-asset treasury objectives.