On March 8th, Changpeng Zhao (CZ), the CEO of Binance, articulated his vision regarding the **tokenization** of Key Opinion Leader (KOL) time on the Binance Square platform. CZ remarked that despite multiple attempts to mainstream this concept, it has yet to achieve significant traction. He emphasized that the primary objective should not solely be **time monetization**, but rather, enhancing **quality connections** across users. Current platforms like LinkedIn and X often dilute the information’s value due to their low entry barriers.
CZ proposed a novel platform where verified celebrities or KOLs link their accounts, establishing an efficient communication channel with a defined cost for direct messaging, set in BNB units. A structured refund mechanism incentivizes KOLs to engage promptly, as delayed responses lead to partial refunds for users. This proposal also aims to diminish spam, prompting users to craft meaningful messages. CZ expressed his intent to use collected crypto for charitable donations, while highlighting the potential of YZiLabs to invest in **developing a secure** Minimal Viable Product (MVP) as the foundational step for this innovative platform.