According to COINOTAG, recent data from the past week indicates a significant net inflow of over 2.1 billion US dollars into spot Bitcoin exchange-traded funds (ETFs). Notably, BlackRock has emerged as a key player, contributing approximately 50% of this influx. Samara Cohen, the chief investment officer at BlackRock ETF and Index, highlighted that the firm’s strategy to attract new customers involves elucidating the advantages of exchange-traded products (ETPs) tailored for cryptocurrency investors. Current market trends reveal that a substantial portion of investors are relatively new to the cryptocurrency space, with statistics showing that 80% of sales stem from direct investors. Intriguingly, among these direct investors, a remarkable 75% have not previously engaged with iShares.