On December 18, Coinbase unveiled an enterprise-focused stablecoin platform that enables brands to issue custom stablecoins. Operating in a hosted framework, issuers control branding while Coinbase provides custody and reserves backed by 1:1 collateral, delivering transparent risk controls for corporate treasuries and payments. The rollout targets enterprise-level adoption of programmable digital assets across partner ecosystems.

Key features include a hosted deployment model, scalable branding options for issuers, and robust reserve management by Coinbase. The service emphasizes full collateral backing and streamlined on-chain settlement, positioning Coinbase as a central hub for enterprise-grade digital currencies.

From a strategic perspective, the platform offers yield opportunities tied to usage and transaction activity, along with cross-chain interoperability and access to Coinbase’s global distribution network. By simplifying issuance and distribution, the solution could improve liquidity and standardization for branded stablecoins across institutional networks.