CZ Reveals Binance’s Early 2023 Bitcoin Ad Sponsorship Plans for Las Vegas Sphere Building

Binance CEO Changpeng Zhao (CZ) revealed that in 2023, he initiated plans for a Bitcoin promotional campaign on the iconic Sphere building in Las Vegas. Despite Binance’s sponsorship and an initial deposit, the project was postponed due to unspecified external factors. CZ expressed satisfaction that the advertisement was ultimately executed, highlighting the growing mainstream acceptance of Bitcoin. This development underscores the increasing integration of cryptocurrency marketing within high-profile venues, reflecting broader industry trends toward enhanced visibility and institutional endorsement.