On July 10, Donald Trump Jr. acquired a significant stake in Thumzup Media Company, a Los Angeles-based firm actively developing a Bitcoin reserve as part of its treasury asset strategy. The purchase comprises 350,000 shares, valued at approximately $4.3 million, reflecting the closing price of $12.36 per share. This move aligns with the Trump family’s growing interest in integrating cryptocurrency holdings within corporate balance sheets. According to insider information, the acquisition was executed based on professional investment advice, with no additional affiliations between Donald Trump Jr. and the company. Thumzup Media’s initiative to establish a Bitcoin reserve underscores a broader trend among firms leveraging digital assets to diversify treasury portfolios and hedge against traditional market volatility.