FIFA Unveils Avalanche-Powered Blockchain for Enhanced NFT Marketplace Experience

The recent announcement from FIFA, as reported by CoinDesk, reveals a significant advancement in blockchain technology with the introduction of a dedicated Layer-1 blockchain based on the Avalanche network. Dubbed the “FIFA Blockchain”, this new infrastructure aims to enhance operational efficiency and scalability, directly addressing the growing demands of digital asset management in the realms of sports and entertainment.

In conjunction with the blockchain, FIFA will launch its NFT marketplace named “FIFA+Collect,” which will seamlessly transition to the new ecosystem. This integration promises minimal disruption, ensuring that user experiences remain intact during the migration process. However, it is crucial for users to note that any collectibles currently stored off-chain must be re-imported by the newly established deadline of May 20 to ensure their tradability on the updated platform.