Grupo Murano, a prominent Mexico-based real estate firm valued at $1 billion, is pioneering a strategic shift by embedding Bit into its core financial operations, as reported by Bitcoin Magazine on July 22. This transition from a conventional asset-heavy framework to a Bit-centric financial model aims to enhance liquidity and streamline capital structure. The company, which operates luxury hotels under renowned brands such as Hyatt and Mondrian across key markets like Cancun and Mexico City, intends to leverage refinancing and sale-leaseback mechanisms to convert physical assets into Bit holdings. This approach is designed to lower both debt and equity burdens while preserving operational control.
Murano’s ambitious objective is to amass a Bit treasury valued at $10 billion within the next five years. Additionally, the firm plans to integrate Bit payment systems across all its hospitality venues and explore hosting industry-leading Bit conferences at its properties. The company’s portfolio strategy emphasizes high-margin development projects, with a planned allocation of 20-30% in real estate assets and a dominant 70-80% focus on expanding its Bit asset base.