On August 29, COINOTAG reported via Crypto Rover that luxury house Gucci has begun accepting cryptocurrency payments, notably ETH and DOGE, at select retail locations in the United States. The disclosure indicates a limited merchant rollout enabling customers to transact with digital assets through established in‑store payment rails.

This implementation highlights operational priorities such as payment processor integration, regulatory compliance and settlement workflows rather than broad market disruption. The development reinforces the trend of Gucci accepts crypto initiatives and signals a cautious, compliance‑oriented approach to Gucci cryptocurrency payments within the luxury retail segment.