Méliuz Makes Waves by Buying Bitcoin: Brazilian Fintech Allocates 10% of Cash Reserves to BTC

On March 7th, COINOTAG reported that the prominent Brazilian fintech enterprise, Méliuz, is now actively acquiring Bitcoin as part of its innovative financial management strategy. This significant step aligns Méliuz with a growing cohort of traditional financial institutions that are beginning to integrate cryptocurrency into their asset portfolios. Specializing in cashback solutions and fintech services, the company’s board has approved a strategic allocation of up to 10% of its liquidity towards Bitcoin (BTC), signaling a robust commitment to the evolving digital economy. In its inaugural foray into the crypto market, Méliuz successfully acquired 45.72 BTC for an estimated total of $4.1 million, with an average purchase price pegged at $90,296 per BTC. This move could potentially enhance their asset diversification and risk management strategy as cryptocurrencies gain prevalence in mainstream finance.