Nexo has inked a multi-year agreement with Tennis Australia, serving as the official crypto partner for the Australian Open and the Summer of Tennis circuit. The deal covers the Australian Open main draw and lead-up events, as the 2026 edition is slated to begin January 12 in Melbourne, signaling a strategic shift from a crypto lender to a broader digital asset wealth platform.

Under the arrangement, the Nexo Coaches Pod will feature at marquee venues, delivering brand presence and investor-oriented content during match play. The collaboration reinforces Nexo’s brand transformation toward broader digital-asset services while expanding engagement with global tennis audiences.

Beyond Tennis Australia, Nexo’s sports footprint expanded this year with a formal role as the official digital wealth platform for the DP World Tour and sponsorships of the Acapulco Open and Mifel Open, illustrating a diversified, credibility-driven sponsorship strategy ahead of a busy 2026 calendar.