In a groundbreaking move, Paris Saint-Germain Football Club (PSG) has confirmed its strategic decision to incorporate Bitcoin into its financial portfolio, establishing itself as a pioneer among elite football clubs worldwide. As disclosed by Pär Helgosson, Head of PSG Labs, during the Bitcoin 2025 conference in Las Vegas, the club has been actively acquiring and holding Bitcoin since the previous year, marking a significant step in the sports sector’s engagement with cryptocurrency.
By converting a portion of its fiat reserves into Bitcoin, PSG emphasizes its commitment to innovation in financial management. This initiative positions PSG at the forefront of the evolving landscape of sports finance, where digital currencies are increasingly playing a role. Furthermore, the club is poised to foster the growth of Bitcoin initiatives by investing in various Bitcoin projects and entrepreneurs, leveraging its extensive global fanbase of 5.5 billion supporters to enhance their visibility and reach.