On February 6th, COINOTAG News reported significant developments from the **Pudgy Penguins** team, as conveyed by CEO **Luca Netz**. The company is poised to unveil exciting announcements surrounding their expansion into **traditional IP business**. Notably, Pudgy Penguins plans to launch several **offline retail stores** across **South Korea**, which signals a strategic move to enhance brand visibility. Furthermore, the recent collaboration with **Candy Pez**—a well-established Austrian confectionery brand—highlights Pudgy Penguins’ initiative to solidify partnerships that augment its market presence.
In terms of sales performance, Pudgy Penguins has demonstrated commendable success, with **Fat Penguin toy sales exceeding 2 million** units last year alone. Remarkably, December 2024 showcased a peak of **approximately 400,000 toy sales**, marking an unprecedented achievement. Furthermore, the organization currently employs a robust team of **65 members**, strategically split between **crypto** and **IP sectors**—20 dedicated to crypto and 45 focused on intellectual property, contributing to an optimized operational flow and enhanced business equilibrium.