In a significant move that could reshape the cryptocurrency landscape, Strive CEO Matt Cole urged Meta’s CEO Mark Zuckerberg to incorporate Bitcoin into Meta’s balance sheet during the recently held Bitcoin 2025 conference. This call comes on the heels of Strive’s successful closure of a $750 million private equity financing round aimed at implementing their unique “excess Bitcoin return” strategy. The funds will strategically target acquisitions of biotech firms, manage distressed Bitcoin claims—such as those related to Mt. Gox reimbursals—and leverage discounted structured Bitcoin credit products to bolster the firm’s reserve treasury. Cole emphasized the intention to enhance BTC returns through this innovative approach and promised further insights during the Las Vegas conference, underscoring the ongoing integration of traditional finance and cryptocurrency in investment strategies.