UK-Listed B HODL Plc Buys 100 Bitcoin for £8.4M, Launches Bitcoin Treasury Strategy and Ranks 98th Among Public Holders

B HODL Plc announced on September 24, via reports cited by The Block, that it has acquired 100 bitcoins as the inaugural step in a formal Bitcoin treasury strategy. The UK-listed issuer characterized the purchase as a corporate treasury allocation, signaling a strategic shift toward digital-assets exposure within its balance sheet.

The transaction was executed at an average price of £83,872 (approximately $113,227) per bitcoin, for a total consideration near £8.4 million (about $11.3 million). According to Bitcoin Treasuries data, this holding places B HODL among the top 100 public companies by bitcoin reserves, currently ranked 98th, reflecting its entry into the institutional custody landscape.