Bullish Could Compete With Coinbase If Licensed in U.S., but Shares May Be Overvalued, Analysts Say

  • Bullish could capture institutional market share with lower fees and AMM liquidity.

  • Analysts at Compass Point set a neutral rating and a $45 target, citing regulatory hurdles like the CLARITY Act and NYDFS BitLicense.

  • Valuation metrics cited: shares trading ~110x core operating profit and ~68% above IPO price; trading volatility since NYSE debut confirmed.

Bullish exchange: Analysts call BLSH overvalued but see upside if U.S. licensing arrives — read our regulatory and valuation analysis now.

What is Bullish exchange and can it compete with Coinbase?

Bullish exchange is a Peter Thiel-backed crypto venue that targets institutional traders and uses an AMM liquidity model. It could compete with Coinbase on institutional pricing if it secures U.S. licensing and navigates NYDFS BitLicense constraints, but analysts currently view its stock as overpriced.

Why do analysts say Bullish is overvalued?

Compass Point analysts Ed Engel and Abdullah Dilawar initiated coverage with a neutral rating and a $45 price target, citing regulatory uncertainty and valuation concerns. Bullish (BLSH) traded above $54 after closing down 12% in a session, had an IPO price of $37 and intraday highs near $118.

Key valuation signals include shares trading about 110 times core operating profit and roughly 68% over its IPO price. These metrics led analysts to recommend waiting 1–2 quarters for a clearer buying opportunity.

How could regulatory factors determine Bullish’s U.S. fate?

Regulatory clarity is pivotal. The CLARITY Act—still pending in Congress per analyst commentary—would define SEC vs. CFTC jurisdictions. In the interim, New York Department of Financial Services (NYDFS) functions as the de facto regulator for BitLicense approvals.

Analysts noted NYDFS’ historical caution toward novel blockchain models and said they “have a hard time seeing NYDFS issue a BitLicense to an exchange that acts as a market maker on its own exchange.” That view frames Bullish’s U.S. expansion risk.

How can Bullish realistically take market share from Coinbase?

Bullish’s potential advantages are lower institutional fee rates and transparent AMM liquidity. If it secures U.S. licensing, competitive pricing and institutional features could attract spot-market volume from Coinbase, which currently dominates U.S. institutional trading.

However, execution risk, regulatory approvals, and current valuation multiples temper the near-term outlook.

Valuation & Market Comparison

Metric Bullish (BLSH) Coinbase (COIN)
Target / Analyst View Neutral, $45 target (Compass Point) Established market leader, institutional focus
Recent trading / IPO Traded a little over $54; IPO $37; peak near $118 Public since 2021; share price down ~11% since IPO peak
Valuation signal ~110x core operating profit Lower institutional fee rates vs. international exchanges
Regulatory risk High — BitLicense and CLARITY Act dependency High — ongoing regulatory scrutiny


Frequently Asked Questions

Is Bullish exchange a viable competitor to Coinbase for institutions?

Bullish can be a viable competitor if it secures U.S. licensing and leverages lower fees and transparent AMM liquidity. Execution and regulatory approvals are the main constraints to institutional market-share gains.

When could investors see a better buying opportunity in BLSH?

Compass Point suggests a potential buying window within 1–2 quarters, contingent on clearer regulatory direction and more conservative valuation multiples relative to operating profit.

Key Takeaways

  • Regulatory clarity matters: Passage of market-structure legislation and NYDFS decisions will determine U.S. expansion.
  • Valuation is stretched: BLSH trades at high multiples versus core operating profit, prompting analyst caution.
  • Competitive opportunity exists: If licensed, Bullish’s low fees and AMM could erode Coinbase institutional share.

Conclusion

COINOTAG analysis: Bullish exchange presents a credible product proposition for institutional trading, but current market prices reflect optimistic expectations ahead of crucial U.S. regulatory approvals. Investors should monitor CLARITY Act developments, NYDFS BitLicense outcomes, and near-term operating metrics before adjusting positions.

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