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Coinbase’s UpOnly NFT purchase refers to Coinbase’s reported spend of about $25 million to acquire an NFT aimed at reviving the UpOnly podcast, confirmed by leadership as a deliberate move to restart a new season, with control tied to Cobie and the NFT.
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The NFT purchase centers on reviving UpOnly as a modern media venture with crypto backing.
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The transfer of approximately $25 million in USDC to Cobie’s wallet underscores the financial dimension of the move.
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Meme-coin activity on Base linked to UpOnly and Cobie surged amid the announcement, highlighting market speculation around media-driven assets.
Coinbase UpOnly NFT purchase: Coinbase spends about $25M to acquire an NFT to revive UpOnly; explore implications for the podcast and Base meme coins.
What is the Coinbase UpOnly NFT purchase?
The Coinbase UpOnly NFT purchase refers to Coinbase’s reported spend of about $25 million to acquire an NFT aimed at reviving the UpOnly podcast. Coinbase leadership has characterized the move as deliberate to restart a new season, with control anchored to the NFT and Cobie, the host, involved in the project.
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How will the UpOnly revival influence related tokens and Base meme coins?
The revival’s signal has spilled into markets, with meme coins tied to UpOnly and Cobie surging on Base. UPONLY gained about 7,900% before retreating, while COBIE rose around 5,800%, illustrating the meme-coin market’s sensitivity to media events. A Solana-based UPONLY-like token also rose roughly 250% in chatter.
Frequently Asked Questions
Question 1 targeting long-tail keyword
The highest bid for the UpOnly NFT on OpenSea stood at about 4.7 ETH, roughly $18,500 at market rates, reflecting mixed sentiment about its value relative to the claimed price tag. Bids have been modest compared to investor expectations for a revival catalyst.
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Question 2 targeting voice search query
In spoken language: Will UpOnly return, and when might it happen? The revival hinges on the NFT burn, so the project would resume once the NFT is burned and control passes to the new season, with fans watching for official updates.
Key Takeaways
- Strategic media investment: Coinbase ties media branding to a tokenized asset, signaling a new approach to crypto media engagement.
- Market reactions: UpOnly and Cobie-related meme coins on Base surged, showing how media events translate into liquidity and volatility.
- Timeline uncertainty: Revival hinges on burning the NFT, with a clear start date still to be announced.
Conclusion
The Coinbase UpOnly NFT purchase marks a notable moment in crypto media strategy, pairing branding with tokenized assets. Whether the revival occurs as planned depends on the NFT burn and governance dynamics, but the episode underscores how media, markets, and community sentiment interweave in crypto’s evolving landscape. COINOTAG — monitoring updates and reporting with financial rigor.
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Author: COINOTAG
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