CoinGecko Celebrates 11 Years with Rebranding, Focus on Future Growth and Crypto Adoption

• As CoinGecko celebrates its 11th anniversary, the company introduces a fresh new brand identity that captures its growth and vision in the crypto space.

• The rebranding emphasizes CoinGecko’s commitment to enhancing user experience while continuing to serve a large and diverse community of crypto enthusiasts.

• According to Aimann Faiz, Head of Business Development, “The rebranding signifies our evolution from a side project to a trusted platform for millions.”

CoinGecko marks its 11th anniversary with a rebranding that reflects its growth and ongoing commitment to becoming a leader in crypto data solutions.

CoinGecko’s 2025 Rebranding

April 7 marked the 11th anniversary of CoinGecko. It was 11 years ago that our co-founders TM Lee and Bobby Ong started CoinGecko as a side project. The rebranding reflects our evolution as a company—we’ve introduced new products, expanded our reach, and felt it was the right time to rebrand as well as emphasize our core brand pillars: trustworthiness, ease of use, and empowerment.

As part of the rebranding, we want to reinforce the key message to our users that CoinGecko is your crypto companion. Moreover, I’ve been with the company for six years; the Gecko has also always scared me a little bit. So now it’s a lot friendlier.

We have two products: CoinGecko and GeckoTerminal. The two products also have their own mascots that are aligned with the two brands. The rebranding isn’t just about logos—it’s a transformation into a sleeker and more contemporary look, signaling our growth from a simple tool to a trusted resource for crypto data.

To sum up, it solidifies the fact that in 11 years, we’ve grown from what was a side project to something that’s trusted by millions of users.

All About CoinGecko’s Business Model

With a substantial amount of traffic coming from crypto enthusiasts, our business model captures value from all visitors—we monetize through various avenues including banner ads, buttons, and engaging content.

We were inspired by COINOTAG’s editorial content while also offering a crypto API service that provides access to vast amounts of data, prices, and token information.

If you were attending Paris Blockchain Week, I can confidently say that our API powers 20-30% of the projects presented there, highlighting how essential our services have become in the industry.

GeckoTerminal: Playground for Degens?

GeckoTerminal is our DEX aggregator, designed to cater to a very different audience compared to CoinGecko. The tokens you see on CoinGecko are meticulously curated, while GeckoTerminal dives into the on-chain world, tracking over 6 million tokens compared to the 15,000 listed on CoinGecko. This diversity appeals to various user types – with GeckoTerminal being tailored for the more adventurous traders.

Even our mascot reflects this dynamic energy—his name is Rex, and he proudly displays the signs of late-night trading sessions.

The Future of Crypto and Mainstream Acceptance

We envision a future where nearly everything will be tokenized. The current climate within the industry is particularly engaging, especially with increasing regulatory clarity and major developments involving leaders and governments.

We have often discussed mass adoption, and I genuinely believe we are nearing that pivotal moment. Recent historical trends indicate progress, as at first entry in 2019, Bitcoin languished around $8,000, and today it nears a significant return of nearly 1,000%.

Public perception is shifting—previous stereotypes around crypto are fading, and families are coming to accept it as a respectable endeavor, highlighting the maturation of the market.

The Recent Market Turmoil

From a personal investment perspective, I’m inclined to see red markets as opportunities; it’s essentially a discount season. If you’re converging on short-term gains, fluctuations can indeed be daunting. However, I prefer to adopt a long-term outlook.

As we look back over the last several years, the growth trajectory has been astonishing—Bitcoin surged from $8,000 to an all-time high of $107,000, while Ethereum jumped from around $150 to $4,800, reflecting the industry’s enormous potential. The key lies in not succumbing to greed and maintaining faith in the broader vision.

Reflecting on Paris Blockchain Week

This marks our inaugural presence at a conference booth, providing a unique platform to unveil our refreshed identity while connecting with our user base. Gathering feedback from our community is invaluable as we continuously seek to improve our offerings.

Engaging directly with both existing clients and new participants fosters an exciting environment where we can share insights and build stronger relationships. Getting to personally meet colleagues I collaborated with for years, like Alena from COINOTAG, demonstrates the significance of events like these.

Conclusion

In summary, CoinGecko’s journey over the past 11 years is marked by significant milestones that include a comprehensive rebranding strategy, a responsive business model, and a commitment to driving crypto adoption. As the industry evolves, CoinGecko positions itself as a cornerstone of this transformation, emphasizing transparency and user empowerment.