Crypto Dominates Search Trends as NFT Interest Plummets, Reports Google Trends

  • Interest in non-fungible tokens (NFTs) remains minimal despite the recent surge in cryptocurrency prices, as indicated by Google Trends data.
  • This year, search interest for “NFT” has significantly lagged behind “crypto,” highlighting diminished demand in the sector that once led the 2021 bull run.
  • In March, for example, “crypto” achieved peak search interest with a value of 100, while “NFT” only managed a value of 10 by comparison.

Current NFT interest remains low even as cryptocurrency prices rise, reflecting a notable shift in market dynamics and investor priorities.

NFT Search Interest Dwarfed by Cryptocurrency

Recent data from Google Trends reveals a stark disparity in search interest between non-fungible tokens (NFTs) and cryptocurrency. In March, “crypto” achieved its highest possible value of 100, illustrating a peak in popularity. Conversely, “NFT” managed only a value of 10 during the same period, demonstrating lagging interest in the once-booming sector.

Decline Despite Historic Popularity

Despite the current rally in cryptocurrencies, NFTs have failed to regain their former popularity. This is evident in the data from May, which shows negligible search interest for NFTs even as crypto prices climb. Contrasted with January 2022, when “NFT” searches surpassed those for “crypto” with values of 82 and 66 respectively, this marks a significant downturn.

Metrics Reflect Struggling NFT Sector

Additional metrics support the notion that the NFT space is encountering significant challenges. According to, the number of active wallets holding NFT tokens has plummeted to its lowest level since early 2021. The NFT market has endured a 90% reduction in users since peaking in December 2021.

Celebrity Buzz Has Faded

In 2021, NFTs captured widespread attention from celebrities and major corporations, making them a hot topic within investment circles. These digital assets provided creators with new monetization opportunities. However, subsequent crises in the crypto industry and unfavorable market conditions have largely extinguished this enthusiasm.

Web3 Decline Mirrors NFT Struggles

While NFTs are grappling with waning interest, the broader “Web3” concept appears to have lost even more traction. Popularized in late 2021 and early 2022, “Web3” has seen its search interest plummet. In May, it garnered only a minuscule fraction of the search volume compared to “crypto.”


In summary, the data clearly indicates a massive downturn in interest for NFTs and Web3 despite positive movements in cryptocurrency prices. Investors and the general public seem to be shifting their focus, which suggests evolving market dynamics and priorities. As the situation continues to develop, it remains to be seen whether these sectors can reclaim their former prominence or if they will further recede into the background.

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Lucien Renard
Lucien Renard
Lucien Renard is a 24-year-old writer specializing in cryptocurrency analysis and price action. With a focus on technical analysis, Lucien provides valuable insights into market trends and potential opportunities for investors.

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