Digital Economic Council of Australia (DECA) Rebrands to Embrace Broader Horizons, Led by New CEO Amy-Rose Goodey

• Blockchain Australia has recently undergone a significant transformation, widely broadening its scope and changing its name to the Digital Economic Council of Australia (DECA).
• The organization now aims to embrace a more extensive array of industries beyond just blockchain technology.
• Amy-Rose Goodey has assumed the role of CEO, following Simon Callaghan’s departure, signaling a new era for the association.

DECA: Paving the Way for a Broader Digital Economy with Amy-Rose Goodey at the Helm

Rebranding and Strategic Evolution

Formerly known as Blockchain Australia, the association has rebranded itself to the Digital Economic Council of Australia (DECA) to reflect its expanded mission. The strategic removal of “blockchain” from its name showcases its commitment to evolving alongside the digital landscape. As the new CEO, Amy-Rose Goodey emphasized, “As the industry evolves, we have to evolve.” This rebranding also coincides with her taking on the leadership role, succeeding Simon Callaghan.

Expanding Membership Categories

DECA now proposes to incorporate eight diverse membership categories, covering areas like cryptocurrency and Web3, government and non-profits, tokenization, payments, and banking. This broadened focus aims to build stronger connections between Australia’s financial institutions and the emerging crypto industry. By diversifying its categories, DECA seeks to foster innovation and collaboration across varied sectors, pivotal for the country’s digital economic growth.

Amy-Rose Goodey’s Vision for DECA

With her previous role as the operating chief of Blockchain Australia, Amy-Rose Goodey brings a wealth of experience to her new position as CEO. She has outlined a forward-looking vision for DECA, emphasizing the importance of regulation in facilitating a secure and thriving digital economy. Goodey believes that DECA’s new structure will better support the integration of digital technologies into mainstream financial practices and create robust frameworks for future developments.

The Economic Potential of Blockchain Technology

In a related context, Australian political leader Andrew Charlton has brought attention to the economic benefits of blockchain technology. Charlton asserts that blockchain could contribute an impressive $60 billion to Australia’s economy, potentially reversing the trends of sluggish productivity growth experienced over the last three decades. His endorsement further validates DECA’s strategic expansion and underlines the significance of integrating blockchain and digital technologies into the broader economy.

Conclusion

DECA’s rebranding marks a pivotal shift in the association’s strategy, aligning it with the dynamic and multifaceted nature of the digital economy. Under Amy-Rose Goodey’s leadership, DECA aims to embrace a broader spectrum of industries, fostering innovation and collaboration. The emphasis on regulation and strong industry relationships positions DECA as a crucial player in the continued evolution of Australia’s financial and technological landscape. As blockchain technology and other digital innovations gain momentum, DECA’s expanded focus will be instrumental in shaping Australia’s economic future.