- Doodles, a prominent NFT-driven entertainment property, has announced a significant transition for its “Stoodio” avatar customization platform.
- This shift involves moving from the Flow blockchain to the Ethereum layer-2 scaling network known as Base.
- Doodles CEO Julian Holguin emphasized that the move aims to leverage the advantages offered by Base, including faster and more cost-effective transactions.
Doodles migrates to Base for faster, cheaper transactions, setting new precedents in the NFT and crypto space.
Doodles Shifts Avatar Customization to Ethereum’s Base Network
The NFT project Doodles has announced a strategic migration of its “Stoodio” platform from the Flow blockchain to Base, an Ethereum layer-2 scaling network developed by Coinbase. This change, planned for mid-July, is aimed at enhancing transaction speed and reducing costs, which are significant factors in the burgeoning Ethereum landscape.
Rationale Behind the Transition to Base
Julian Holguin, CEO of Doodles, revealed that while Flow has been a reliable partner, the decision to migrate stems from a vision to align more closely with their community’s needs. Holguin stated, “Flow were incredible partners to us. They’ve built some of the stuff that this space as a whole should be most proud of. I think, at the end of the day, it just came down to a lot of our existing community being in other places.” This move aligns with reaching broader audiences and achieving higher engagement rates through Base’s capabilities.
Implications for the Stoodio and its Users
The migration will see only the Stoodio platform and its various NFT wearables and character customizations move to Base, while the original Doodles profile picture (PFP) collection will stay on Ethereum. The expected benefits include more fluid and economically viable transactions. Austin Hurwitz, Head of Business Development and Strategy at Doodles, remarked, “We believe that the next wave of crypto adoption will be driven by products that are not only easy to use, but also entertaining and valuable. By joining forces with Coinbase and Base, we are taking a major step towards realizing this vision.”
Doodles’ Vision for Expanded Digital Experiences
Doodles is making a concerted effort to enhance user experiences and drive mass adoption through this strategic partnership. Julian Holguin articulated the desire to offer rich, engaging experiences, stating, “If we really are going to build an entertainment studio in the future that’s internet-native and on-chain, we need to create really rewarding and rich experiences for our core base.”
Special NFT Mint Event to Celebrate the Transition
To celebrate the transition to Base, Doodles plans to host a unique free Base NFT mint via Zora, offering exclusive content within the Stoodio once the migration is complete. This initiative aims to drive user engagement and enhance the value proposition for the Doodles community.
Future Developments and Collaborations
This transition dovetails with Doodles’ upcoming animated short film, “Dullsville and the Doodleverse,” directed by Doodles founder Scott “Burnt Toast” Martin, with musical contributions from Pharrell Williams, Lil Wayne, and Coi Leray. The film’s release in September is set to further expand Doodles’ footprint in digital entertainment.
Conclusion
By moving the Stoodio platform to Base, Doodles demonstrates its commitment to evolving in line with community expectations and technological advancements. This shift not only aims at improving transaction efficiency but also seeks to lay the groundwork for future developments that bridge the gap between digital entertainment and blockchain technology.
