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eToro’s recent expansion in the U.S. marks a pivotal moment for cryptocurrency trading, with the addition of 12 previously delisted tokens.
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This strategic move signifies a response to a more favorable regulatory landscape, inviting users back to a broader range of digital assets.
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“There’s a lot of excitement, lots of opportunity,” said Andrew McCormick, highlighting the firm’s renewed optimism in the market.
eToro expands its U.S. crypto offerings by adding 12 tokens amidst a friendly regulatory environment, aiming for a $4 billion valuation.
eToro Expands Crypto Offerings Following Regulatory Changes
eToro, a leading online trading platform, has recently broadened its cryptocurrency offerings by adding 12 new tokens to its U.S. platform. This expansion is particularly significant as it comes after a year where eToro had to limit its offerings drastically due to regulatory pressures. With new coins such as Cardano, Dogecoin, XRP, and Shiba Inu now available, the total number of listed assets has increased from three to 15, marking a notable revival in its U.S. operations.
The Impact of a Favorable Regulatory Climate
The decision to reintroduce these tokens reflects a shifting regulatory landscape under the Trump administration, which has created a more accommodating environment for crypto trading. This renovation of the marketplace is supported by the firm’s recent IPO roadshow, where eToro aims for a valuation of up to $4 billion. The company, which boasts over 40 million registered users in 75 countries, sees this as an opportunity to capitalize on its robust platform for multi-asset trading.
Regulatory Background and Settlement with the SEC
In September 2024, eToro faced a serious setback when it reached a settlement with the U.S. Securities and Exchange Commission (SEC) regarding the operation of unregistered brokerage activities related to crypto assets considered as securities. As part of this settlement, the firm paid a $1.5 million penalty and was forced to withdraw a majority of its crypto offerings, leaving only three assets available. However, the settlement provided the possibility to re-enter the market, which they are now doing with renewed vigor.
Analyzing the Financial Implications
Following this expansion, eToro’s cryptocurrency operations have accounted for a significant 37% of its trading commissions in the first quarter of 2025. This return to a broader crypto portfolio not only allows eToro to fill a gap in its market offering but also positions it favorably against competitors in the increasingly crowded crypto trading space.
Conclusion
As eToro reinvigorates its U.S. market presence by adding back previously delisted tokens, the firm is poised to navigate the evolving cryptocurrency landscape effectively. The renewed optimism towards regulatory engagement and strategic asset listings indicates a promising future for the platform and its clientele. With a clearer roadmap ahead, eToro is set to enhance its offerings significantly, encouraging both existing and new users to explore increased trading opportunities.
