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European corporations are significantly expanding their Bitcoin treasuries, signaling growing institutional confidence in cryptocurrency assets amid favorable market conditions.
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France’s The Blockchain Group and the UK’s Smarter Web Company recently made multimillion-dollar Bitcoin purchases, boosting their holdings to nearly 2,000 BTC and 1,000 BTC respectively.
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According to Alexandre Laizet, deputy CEO of The Blockchain Group, the firm has achieved an impressive Bitcoin yield of 1,348.8% in 2025, underscoring the profitability of their strategic acquisitions.
European firms The Blockchain Group and Smarter Web Company expand Bitcoin treasuries with multimillion-dollar purchases, achieving substantial Bitcoin yields in 2025.
European Corporations Amplify Bitcoin Holdings Amid Market Optimism
In a notable development within the cryptocurrency sector, two prominent European companies have substantially increased their Bitcoin reserves. The Blockchain Group, based in France, acquired 116 BTC for approximately 10.7 million euros ($12.55 million), while the UK’s Smarter Web Company purchased 226.42 BTC for 17.9 million pounds ($24.34 million). These acquisitions elevate The Blockchain Group’s total Bitcoin holdings to 1,904 BTC and Smarter Web Company’s to 1,000 BTC, reflecting a strategic commitment to digital asset accumulation.
Both firms have reported remarkable Bitcoin yields for 2025, with The Blockchain Group citing a yield of 1,348.8% and Smarter Web Company announcing an extraordinary 26,242% yield year-to-date. These figures highlight the effectiveness of their treasury strategies in capitalizing on Bitcoin’s market appreciation.
Understanding Bitcoin Yield: A Key Performance Indicator for Corporate Treasuries
Bitcoin yield, a metric pioneered by MicroStrategy (now Strategy), serves as a critical gauge of how efficiently a company is increasing the Bitcoin backing per fully diluted share. Introduced in late 2024, this metric offers investors insight into the accretive nature of Bitcoin acquisitions relative to shareholder value. By comparing the ratio of Bitcoin holdings to shares outstanding, companies can transparently communicate the financial impact of their cryptocurrency strategies.
Strategy’s adoption of Bitcoin yield as a performance indicator underscores its growing importance in corporate treasury management, providing a framework for evaluating Bitcoin’s role in enhancing shareholder returns.
Corporate Bitcoin Treasuries Gain Momentum Globally
The recent purchases by The Blockchain Group and Smarter Web Company are part of a broader trend of escalating corporate Bitcoin treasury activity worldwide. Strategy, a leading figure in this space, reported $14 billion in unrealized gains for Q2 2025, surpassing earlier projections. Their aggressive acquisition strategy included purchasing 4,980 BTC for $531.1 million in late June, reinforcing their dominant market position.
Similarly, Japan’s Metaplanet expanded its Bitcoin holdings by acquiring 2,204 BTC for $237 million, bringing its total to 15,555 BTC at an average price near $99,985 per coin. This surge in corporate Bitcoin accumulation reflects increasing institutional confidence and the perceived value of Bitcoin as a treasury asset.
Implications for Institutional Investment and Market Dynamics
The growing adoption of Bitcoin by corporate treasuries signals a shift in institutional investment strategies, emphasizing digital assets as a hedge against inflation and currency volatility. These developments may encourage other corporations to reconsider their treasury allocations, potentially driving further demand and liquidity in the Bitcoin market.
Moreover, the transparency provided by metrics like Bitcoin yield enhances investor understanding and confidence, fostering a more robust ecosystem for corporate cryptocurrency engagement.
Conclusion
The recent expansions of Bitcoin treasuries by The Blockchain Group and Smarter Web Company exemplify a broader institutional embrace of cryptocurrency assets. With impressive Bitcoin yields and strategic acquisitions, these firms demonstrate the growing viability of Bitcoin as a corporate treasury instrument. As market dynamics evolve, continued monitoring of corporate Bitcoin activity will be essential for investors and stakeholders seeking to understand the future trajectory of digital asset integration in traditional finance.
