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FIFA is set to revolutionize digital fan engagement by migrating its NFT marketplace to a dedicated Avalanche-powered blockchain.
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This strategic move aims to enhance scalability and user experience for FIFA’s vast fanbase, estimated at over five billion worldwide.
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According to Francesco Abbate, CEO of Modex and FIFA Collect, the choice was influenced by a comprehensive analysis of performance, security, and transaction efficiency.
FIFA is migrating its NFT platform to Avalanche for enhanced fan experiences, aiming to securely connect over five billion fans through NFTs.
FIFA Collect Begins Migration to Avalanche
The move to migrate FIFA’s NFT marketplace and its collection, FIFA Collect, to a new blockchain infrastructure marks a significant leap in digital sports engagement. Powered by Avalanche, this platform is designed to facilitate unique digital collectibles, catering specifically to fans’ needs.
Enhancing User Experience with EVM Compatibility
With the new migration, FIFA’s blockchain will leverage Avalanche’s Ethereum Virtual Machine (EVM) compatibility. This feature is crucial as it allows smoother integrations with various decentralized wallets and applications, enhancing accessibility for users. FIFA aims to foster a seamless user experience by enabling connections through popular wallets like MetaMask and others that support WalletConnect.
Future Business Cases in Development
While FIFA has projected plans for future business cases related to this blockchain initiative, specific details remain under wraps. The organization aims to continuously innovate within the NFT space, enhancing offerings around the upcoming 2023 Club World Cup in Saudi Arabia.
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End of Support for Algorand-Based Wallets
As part of this transition, FIFA will discontinue support for external Algorand-based wallets, such as Pera and Defly. This change reflects FIFA’s commitment to streamline its services and direct users towards EVM-compliant wallets, ensuring that all transactions remain secure and efficient.
Conclusion
The migration of FIFA’s NFT marketplace to an Avalanche-powered blockchain reflects a deliberate step towards integrating cutting-edge technology in sports. By prioritizing scalability and user engagement, FIFA aims to set a benchmark in the digital collectibles space, ensuring a vibrant future for fan interactions. As the launch approaches, fans can expect more updates on the exciting developments ahead.
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