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Figma’s recent SEC filing reveals a strategic move into cryptocurrency, highlighting its substantial investment in Bitcoin ETFs and stablecoins.
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The design software company has allocated nearly $70 million in Bitcoin ETFs and set aside $30 million in USDC stablecoins, signaling a growing corporate interest in digital assets.
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According to COINOTAG, Bitwise CEO Hunter Horsley praised Figma’s decision to hold 5% of its balance sheet in Bitcoin, emphasizing a trend among corporations to diversify treasury reserves with crypto.
Figma discloses $69.5M in Bitcoin ETFs and $30M in USDC for Bitcoin purchases, reflecting increasing corporate adoption of cryptocurrency in treasury management.
Figma’s Strategic Bitcoin ETF Investment Highlights Corporate Crypto Adoption
Figma’s filing with the Securities and Exchange Commission (SEC) marks a significant development in the intersection of traditional tech companies and cryptocurrency investment. The company invested $55 million in the Bitwise Bitcoin ETF (BITB) earlier this year, with the holding appreciating to $69.5 million by the end of Q1 2024, representing an unrealized gain of 26%. This move underscores a growing trend where non-financial corporations are integrating digital assets into their balance sheets as a hedge against market volatility and inflation. By publicly disclosing this investment ahead of its planned IPO on the New York Stock Exchange under the ticker “FIG,” Figma signals confidence in Bitcoin’s long-term value proposition.
USDC Stablecoin Allocation Signals Intent for Direct Bitcoin Purchases
Beyond ETFs, Figma’s $30 million allocation in USDC stablecoins demonstrates a clear strategic intent to increase direct Bitcoin holdings. The company’s board approved this investment in May 2025, purchasing USDC at a 1:1 ratio, with plans to convert these stablecoins into Bitcoin in the future. This approach allows Figma to maintain liquidity and flexibility while positioning itself to capitalize on favorable market conditions. The use of USDC, a regulated and widely accepted stablecoin, also reflects a cautious yet proactive stance towards cryptocurrency exposure. Industry experts, including Bitwise CEO Hunter Horsley, have noted that such treasury diversification is becoming increasingly mainstream among corporations seeking to enhance financial resilience.
Adobe’s Failed Acquisition and Its Impact on Figma’s Market Position
Figma’s crypto disclosures come in the wake of its high-profile acquisition attempt by Adobe, which was ultimately blocked by regulatory authorities in Europe and the UK due to antitrust concerns. The $20 billion deal was terminated in late 2023, with Adobe paying a $1 billion reverse termination fee to Figma. This outcome has left Figma as an independent entity preparing for its public debut, with its crypto investments potentially serving as a differentiator in the competitive design software market. The company’s embrace of digital assets may appeal to a broader investor base interested in firms that combine technological innovation with forward-thinking financial strategies.
Corporate Crypto Treasury Reserves Continue to Expand
Figma’s move aligns with a broader corporate trend of increasing cryptocurrency holdings. Strategy (formerly MicroStrategy) recently boosted its Bitcoin reserves by $531 million, bringing its total to nearly 600,000 BTC. Similarly, Japanese firm Metaplanet acquired over 1,000 BTC for $108 million, becoming one of the top corporate Bitcoin holders globally. Additionally, companies are diversifying into Ethereum, with BitMine Immersion Technologies raising $250 million to build its Ether treasury. These developments indicate a growing institutional acceptance of crypto assets as part of diversified treasury management strategies, driven by the potential for long-term appreciation and portfolio hedging benefits.
Conclusion
Figma’s disclosure of substantial Bitcoin ETF holdings and stablecoin reserves represents a noteworthy example of how tech companies are integrating cryptocurrency into their financial frameworks. As corporate adoption of digital assets accelerates, Figma’s strategic positioning ahead of its IPO could set a precedent for other firms considering similar moves. This trend reflects a broader shift in treasury management, where cryptocurrencies are increasingly viewed as viable components of corporate financial strategy, offering both diversification and growth potential.
