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With significant shifts in the investment landscape, a recent Bitwise survey reveals that financial advisors are increasingly embracing cryptocurrency post-2024 elections.
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This growing enthusiasm is not just anecdotal; 96% of advisors report receiving client inquiries about crypto, indicating a demand that cannot be overlooked.
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Bitwise CIO Matt Hougan emphasized, “2024 was a massive inflection point for crypto,” revealing a critical moment for financial advisors and their clients.
Survey reveals financial advisors’ growing interest in cryptocurrency investments, with 56% planning to increase allocations in 2025, signaling a new market era.
Financial Advisors Embrace Crypto: 56% More Likely to Allocate in 2025
The landscape for cryptocurrency investments is evolving, fueled by a significant increase in interest from financial advisors. The Bitwise survey, which was conducted between November 14 and December 20, 2024, showcases how recent political developments are now shaping advisor attitudes toward crypto investments.
In light of the 2024 US elections, the enthusiasm towards cryptocurrency among financial advisors has markedly shifted. Approximately 56% of respondents indicated that the election results made them more inclined to invest in crypto for their clients in 2025.
Notably, the proportion of advisors allocating crypto within client portfolios has jumped to 22% in 2024, compared to just 11% in the previous year. This trend illustrates a robust shift in investment strategies as advisors respond to changing client demands.
Survey Shows Rise in Crypto Allocations Over the Years. Source: Bitwise Survey
The heightened demand for cryptocurrency is evident, with 96% of advisors reporting they are fielding specific requests about crypto assets from their clients throughout 2024. Among those advisors currently investing in cryptocurrencies, an overwhelming 99% have intentions to either maintain or increase their allocations in the coming year.
“If you had any doubt that 2024 was a massive inflection point for crypto, this year’s survey dispels it. Advisors are awakening to crypto’s potential like never before, and they’re allocating like never before,” noted Bitwise CIO Matt Hougan. He further stated that there remains considerable potential for growth, as a significant portion of advisors—who collectively manage trillions in assets—still lack access to diverse crypto investment options.
Moreover, the survey indicates a positive shift among advisors who previously hesitated to engage with cryptocurrencies. A notable 19% expressed a new interest in investing in crypto assets for client accounts, significantly up from just 8% the previous year.
Survey Shows Rising Interest in Crypto Investments in 2025. Source: Bitwise Survey
Despite the resurging interest and demand, there still exists significant barriers to broader cryptocurrency adoption among financial advisors. Currently, only 35% of advisors possess the capability to buy crypto directly on behalf of their clients. This limitation constrains the potential for comprehensive engagement with the cryptocurrency sector.
As they look ahead, advisors have identified crypto equity ETFs as the most popular tool for gaining cryptocurrency exposure. This shift indicates a preference for investment products that aggregate exposure to the cryptocurrency market rather than direct investments in individual crypto assets.
While regulatory uncertainty has historically hindered adoption, sentiments around regulatory challenges show signs of improvement. In 2024, only 50% of advisors viewed regulatory issues as a major hurdle, a reduction from previous years where concerns were reported by 60-65% of advisors.
The Bitwise survey garnered responses from 400 financial advisors across the United States, including independent registered investment advisors, broker-dealer representatives, financial planners, and representatives from wirehouses, underscoring a broad base of input into the findings.
Conclusion
The evolving relationship between financial advisors and cryptocurrency signals a crucial juncture in the investment landscape. As increasing numbers of advisors recognize crypto’s potential, coupled with diminishing regulatory apprehensions, the stage is set for greater adoption and innovative financial products that can integrate cryptocurrency into broader investment strategies. These changes represent pivotal moments that may reshape the future of investment management.
