Fold’s collaboration with Blackhawk Network expands Bitcoin gift card availability to over 400,000 retail and e-commerce locations, making BTC gifting simple and accessible for all users.
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Fold and Blackhawk Network join forces to distribute Bitcoin gift cards widely across the U.S. market.
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Bitcoin gifting becomes more user-friendly, eliminating the need for crypto wallet knowledge.
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Fold CEO Will Reeves emphasizes integrating Bitcoin into familiar financial tools to reach millions.
Bitcoin gift cards gain mass retail access through Fold and Blackhawk Network partnership, enhancing BTC accessibility for new and experienced users. Discover how today.
How Fold and Blackhawk Network Are Revolutionizing Bitcoin Gift Card Distribution
Fold, a leading Bitcoin financial services company, has partnered with Blackhawk Network, a publicly traded prepaid gift-card provider, to expand Bitcoin gift card availability across more than 400,000 retail and digital outlets. This strategic alliance aims to tap into the $300 billion U.S. gift card market by making Bitcoin gifting as accessible as traditional gift cards.
What Makes Fold’s Bitcoin Gift Card Unique?
Launched in May, the Fold Bitcoin Gift Card allows consumers to gift Bitcoin in a physical format without requiring recipients to understand complex crypto wallets. Recipients redeem the card through the Fold App or other supported platforms, enabling seamless transfer of BTC to personal wallets. Fold is actively adding online retailers to its network, enhancing the card’s flexibility and reach.
Why This Partnership Matters for Bitcoin Adoption
Fold Chairman and CEO Will Reeves highlights the importance of meeting consumers where they already engage financially. By integrating Bitcoin into familiar gift card channels, the partnership lowers barriers for millions of users who regularly buy and send gift cards. This move supports broader Bitcoin adoption by simplifying access and usability.
How Public Trading and Market Moves Influence Fold’s Growth
Fold became publicly traded on the Nasdaq Composite in February under the ticker FLD, following a SPAC merger valued at $365 million. Meanwhile, Blackhawk Network is reportedly in acquisition talks with Chicago-based private equity firm GTCR, signaling potential market consolidation. These developments position Fold and Blackhawk to capitalize on growing mainstream interest in Bitcoin.
What Impact Does This Have on the Crypto Market?
Bitcoin’s mainstream acceptance continues to grow, supported by regulatory approvals such as SEC-sanctioned crypto ETFs and strategic initiatives like the establishment of a Bitcoin reserve by the U.S. administration. Fold’s gift card expansion aligns with these trends, providing a practical tool for everyday Bitcoin use and gifting.
How Does Fold Ensure Accessibility for New and Experienced Users?
Fold’s spokesperson emphasized the goal to make Bitcoin “as accessible and flexible as possible.” The gift card’s design removes technical hurdles, allowing users of all experience levels to participate in Bitcoin gifting and rewards. This approach fosters inclusivity within the digital asset ecosystem.
We’ve partnered with Blackhawk Network to massively expand access to the Fold Bitcoin Gift Card™ across 400,000+ retail and rewards touchpoints.$FLD pic.twitter.com/nnhar4DSF1
— FOLD BITCOIN (@fold_app) July 31, 2025
Frequently Asked Questions
How can I use the Fold Bitcoin Gift Card?
The Fold Bitcoin Gift Card can be redeemed through the Fold App or supported platforms, allowing recipients to transfer Bitcoin directly to their wallets without needing prior crypto knowledge.
Is the Fold Bitcoin Gift Card available nationwide?
Yes, through the partnership with Blackhawk Network, the gift card is accessible at over 400,000 retail and online locations across the United States.
Key Takeaways
- Strategic Partnership: Fold and Blackhawk Network collaborate to expand Bitcoin gift card distribution.
- Market Reach: Access to 400,000+ retail and online outlets taps into a $300 billion gift card market.
- User Accessibility: The gift card simplifies Bitcoin gifting for both new and experienced users.
Conclusion
The Fold and Blackhawk Network partnership marks a significant step in making Bitcoin more accessible through familiar financial tools like gift cards. This initiative supports wider Bitcoin adoption by simplifying user experience and expanding market reach. As Bitcoin continues to integrate into mainstream finance, such innovations will be crucial for sustained growth and acceptance.
