Gemini Could Expand Australia Presence After AUSTRAC Registration, May Seek AFSL While Watching Crypto Law Consultation

• Local AU entity registered with AUSTRAC enables access to payment rails and local services.

• Gemini plans a Sydney office and has appointed James Logan to lead Australian operations.

• Australia crypto penetration sits around 23–25%, leaving clear growth opportunity.

Gemini Australia expansion: AUSTRAC-registered local entity enables payment rails and a Sydney team—watching AFSL reforms before wider product rollout. Read on to learn next steps.

What is Gemini’s expansion plan in Australia?

Gemini Australia expansion means Gemini has formed a locally registered entity, Gemini Intergalactic Australia, to offer improved payment options, local marketing and customer-facing services from a Sydney base while it evaluates pending AFSL-focused legislation.

The local entity registration with the Australian Transaction Reports and Analysis Centre (AUSTRAC) removes several regulatory constraints the exchange faced when operating solely under its global licence.

How will Gemini use its AUSTRAC registration to expand services?

Registration with AUSTRAC allows Gemini to integrate local payment rails and conduct marketing and customer onboarding onshore. The exchange is pursuing an Australian Financial Services License (AFSL) to eventually offer services such as crypto staking and branded credit card products.

Gemini’s head of Asia Pacific, Saad Ahmed, has signalled a phased rollout: initial focus on core trading and improved payments, followed by license-driven product expansion once local approvals are in place.

Who will lead Gemini’s Australian operation?

Gemini will base its Australian team in Sydney and has appointed James Logan, who previously led local operations for exchanges Luno and Bitget, to head its Australian entity. This leadership choice prioritises local industry experience and regulatory navigation.

Why is Gemini taking a “wait-and-see” stance on Australia’s draft crypto laws?

Gemini is observing the Albanese government’s consultation on draft legislation that would require crypto firms to obtain an AFSL and broaden oversight. The exchange prefers to monitor industry-government discussions before making formal submissions or pursuing aggressive lobbying in Australia.

Ahmed noted there will be dialogue between industry participants and regulators over the coming months. Gemini aims to remain compliant and customer-focused rather than engaging in prolonged regulatory pushback.

Frequently Asked Questions

Has Gemini formed a local Australian business entity?

Yes. Gemini formed Gemini Intergalactic Australia and registered with AUSTRAC to permit local payments, marketing and customer onboarding from an Australian base.

When will Gemini apply for an AFSL?

Gemini is working toward an Australian Financial Services License to expand offerings. The company has indicated it will pursue AFSL approval but will sequence product launches based on regulatory clarity.

How large is the Australian crypto market opportunity?

Gemini’s APAC head estimates Australian crypto penetration at roughly 23–25%, indicating notable market adoption and room for growth for exchanges that offer competitive local services.

Key Takeaways

• Local registration: AUSTRAC registration enables onshore payment rails and customer-facing operations.
• Phased product rollout: Gemini will prioritise core trading and payments, then seek AFSL for staking and card products.
• Regulatory posture: The exchange will observe Australia’s consultation process and prepare to comply once laws are finalised.

Conclusion

Gemini’s move to establish a local entity in Australia signals a clear intent to scale in a market with substantial crypto adoption. By registering with AUSTRAC and building a Sydney team, the exchange positions itself to integrate local payment rails and pursue an AFSL before expanding product lines. Watch for further licence progress and product announcements over the coming months.