Gemini Nano Banana Rollout May Be Linked to Decline in Adobe Firefly Downloads, Appfigures Data Suggests

• Firefly downloads fell 68% after Nano Banana’s integration, while Gemini downloads rose 331% (Appfigures).

• Gemini added Nano Banana on August 26; within a week Firefly downloads fell by more than half.

• Gemini gained about 6.1 million more weekly downloads while Firefly lost roughly 2 million (Appfigures; Business Insider).

Adobe Firefly downloads drop sharply after Google Nano Banana integration—see data from Appfigures and Business Insider; read COINOTAG’s analysis and next steps.

What caused Adobe Firefly downloads to drop?

Adobe Firefly downloads drop coincided with Google adding the Nano Banana image model to its Gemini assistant on August 26. Appfigures data indicates a rapid user shift to Gemini’s free, integrated tool, correlating with a steep decline in Firefly downloads across app stores.

Byline: COINOTAG — Published: 2025-10-16 • Updated: 2025-10-16

How did Google’s Nano Banana affect Firefly downloads?

When Google rolled Nano Banana into Gemini, downloads for Gemini accelerated while Adobe Firefly downloads dropped. Appfigures, as reported by Business Insider, shows Gemini downloads rose 331% since late July and pulled in about 6.1 million more downloads in a single week compared with the week of Nano Banana’s launch. During the same interval, Firefly lost 68% of downloads overall and approximately 2 million weekly downloads.

Regional data is consistent with the global trend. In the United States, Gemini downloads increased 88% from late September to late October, while Firefly downloads declined 82%. Randy Nelson, head of insights at Appfigures, noted that Firefly had been gaining traction earlier in the summer—downloads jumped about 150% in June to July—before the swift post-launch reversal in August.

Adobe responded by adding Nano Banana-style models into the Firefly app in September, telling Business Insider that offering multiple models inside one app can reduce the need for users to switch platforms. Despite that, user behavior favored the built-in, free Gemini tool that requires no separate app installation on many Android devices, illustrating the competitive advantage of platform-integrated AI features.

Frequently Asked Questions

Why did Adobe Firefly lose downloads after Nano Banana launched?

Appfigures data points to timing and convenience: Google added the Nano Banana model to Gemini on August 26, boosting Gemini downloads and reducing the incentive to download a separate app. Market adoption favored Gemini’s integrated, free offering over a standalone paid or account-gated app.

Did Google’s Gemini replace Adobe Firefly?

Not entirely. Gemini’s Nano Banana feature captured significant user interest and downloads, but Firefly remains available and Adobe has integrated additional models into Firefly. The trend shows user preference shifts rather than an absolute replacement.

Key Takeaways

• Market impact: Appfigures data shows a clear correlation between Gemini’s Nano Banana launch and a steep decline in Firefly downloads.
• User behavior: Convenience and preinstalled or easily accessible tools on major platforms can rapidly change app download trajectories.
• Next steps for Adobe: Continue model integration and differentiation in Firefly to retain users and emphasize unique, high-value features.

Conclusion

The Appfigures data reported by Business Insider suggests the Adobe Firefly downloads drop is closely aligned with Google’s Nano Banana rollout inside Gemini, demonstrating how platform-level AI can quickly reshape user adoption. Adobe’s strategy to include multiple models in Firefly addresses the competitive pressure from Google, OpenAI, and other AI providers. COINOTAG will continue to monitor official download figures and company responses as the market evolves; readers should watch for further updates and official statements from Appfigures, Adobe, and Google.