- Google Play has made a policy change that allows developers to publish apps containing cryptocurrency and NFT products.
- Developers who want to add tokenized assets to their apps will need to specify the presence of blockchain-based products on the Play Console.
- Google Play emphasizes the importance of transparency and user trust when it comes to apps involving tokenized digital assets.
Google Play Allows Apps with Cryptocurrency and NFT Products
Google Play announced a policy change on July 12, stating that apps containing cryptocurrency and NFT products will now be allowed on the platform. However, these apps are expected to have transparent and sustainable cryptocurrency and NFT content.
In addition, developers who wish to add tokenized assets to their apps will need to specify the presence of blockchain-based products on the Play Console.
Joseph Mills, the Group Product Manager of Google Play, expressed excitement about the development, stating, “We are excited to see the evolution of creative in-app experiences, from reimagining traditional games with user-generated content to increasing user loyalty with unique NFT rewards, and helping developers grow their businesses.”
While Mills is enthusiastic about these new opportunities, he also emphasizes the importance of transparency for content creators and prioritizing user trust. He stated, “We require apps to be transparent about tokenized digital assets. If an app or game is selling or enabling users to earn tokenized digital assets, developers must clearly disclose this.”
With this policy change, Google Play aims to support the growth of cryptocurrency and NFT-related apps while ensuring transparency and user trust in the ecosystem.
