Japanese investors have poured over €33 billion into European startups since 2019, driven by a mature ecosystem and the EU-Japan trade deal. This capital influx targets deep tech and AI, boosting Europe’s venture scene over Asia’s nascent market, with 70% of 2024 funding focused on innovative breakthroughs.
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€33 billion in Japanese-linked funding entered Europe since 2019, transforming the startup landscape.
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EU-Japan Economic Partnership Agreement sparked a surge from prior €5.3 billion levels.
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70% of 2024’s €3.5 billion went to deep tech and AI, including major deals like Wayve’s $1 billion round.
Japanese investment in European startups surges to €33B since 2019 amid EU-Japan deal. Discover how deep tech and AI draw Asian capital, fueling Europe’s ecosystem over Japan’s. Explore key trends and expert insights today.
What drives Japanese investment in European startups?
Japanese investment in European startups is propelled by Europe’s mature entrepreneurial ecosystem, which offers a more favorable environment than Japan’s nascent one. Since the 2019 EU-Japan Economic Partnership Agreement, over €33 billion has flowed into the continent, up from €5.3 billion previously. This shift highlights Asia’s risk-averse investors seeking stability in Europe’s booming tech sector, with deep tech and AI leading the charge.
How has the EU-Japan trade deal influenced capital flows?
The EU-Japan Economic Partnership Agreement, signed in 2019, has significantly accelerated Japanese investment in European startups. Research from NordicNinja and Dealroom shows that Japanese-linked funding jumped to €33 billion ($38 billion) since then, compared to just €5.3 billion before. This trade deal reduced barriers, enabling more Japanese corporations like Mitsubishi, Sanden, and Yamato Holdings to participate in European financing rounds. Per capita, Europe hosts over twice as many venture-backed startups and 4.3 times more unicorns than Japan, making it an attractive destination. Tomosaku Sohara, co-founder of NordicNinja, notes that prior to the agreement, SoftBank was the primary player, notably through its acquisition of Finland’s Supercell, which revitalized the local ecosystem. The deal has fostered deeper ties, with 2024 seeing €3.5 billion invested, 70% directed toward deep tech and AI innovations.
NEW REPORT: €33B of Japanese-linked funding has entered Europe since 2019
Today’s report, in partnership with NordicNinjaVC, takes a close look at the rising tech alliance of Japan and Europe.
Key takeaways:
📌70% of 2024’s €3.5B total went to deep tech and AI – double… pic.twitter.com/NOvENoLZR4
— Dealroom.co (@dealroomco) November 10, 2025
Why are Japanese investors targeting deep tech in Europe?
Japanese investors show a strong preference for deep tech companies in Europe, focusing on scientific and pioneering breakthroughs. In 2024, deep tech and artificial intelligence captured 70% of the €3.5 billion invested by Asian firms. Leading recipients include the U.K.’s Wayve, an autonomous vehicle startup that secured over $1 billion in May 2024. This interest stems from Japan’s legacy of corporate venture capital since the early 2000s, when multinationals backed emerging tech giants. Sarah Fleischer, co-founder and CEO of Germany-based Tozero, a battery materials recycling startup, explains that Japanese firms have amassed funds over decades and now seek global expansion. She adds that amid U.S.-China tensions, Japan serves as a key bridge to Asian markets, enhancing Europe’s appeal. Sohara emphasizes Japan’s entrepreneurial scarcity, where older generations favored stable jobs at firms like Toyota and Sony, but younger talent is shifting toward innovation, mirroring Europe’s founder-friendly hubs.
Despite the momentum, challenges persist. Language barriers, with limited English use in Japan, can lead to miscommunications in cross-continental deals. Sohara highlights that local translations often complicate alliances, underscoring the need for better cultural bridges to sustain this investment trend.
Frequently Asked Questions
What is the total Japanese investment in European startups since 2019?
Since 2019, Japanese-linked funding has reached €33 billion in European startups, according to NordicNinja and Dealroom research. This marks a sharp increase from €5.3 billion pre-agreement, driven by the EU-Japan trade deal and Europe’s superior startup density per capita.
Which sectors attract the most Japanese capital in Europe?
Deep tech and artificial intelligence dominate, accounting for 70% of 2024’s €3.5 billion investments from Japanese sources. Companies like Wayve in autonomous vehicles exemplify this focus, benefiting from Japan’s appetite for groundbreaking innovations amid a maturing European ecosystem.
Key Takeaways
- Trade Deal Catalyst: The 2019 EU-Japan agreement boosted investments from €5.3 billion to €33 billion, enabling broader corporate participation.
- Deep Tech Focus: 70% of 2024 funding targeted AI and deep tech, with standout deals like Wayve’s $1 billion round highlighting sector appeal.
- Overcoming Barriers: Address language and cultural hurdles to strengthen Japan-Europe tech alliances and sustain capital flows.
Conclusion
The surge in Japanese investment in European startups, exceeding €33 billion since 2019, underscores Europe’s edge as a mature hub for deep tech and AI amid the EU-Japan trade deal’s influence. With firms like Mitsubishi entering the fray and experts like Tomosaku Sohara and Sarah Fleischer pointing to untapped potential, this transcontinental partnership promises further growth. As younger Japanese entrepreneurs emerge, bridging challenges like language barriers could unlock even greater opportunities for global tech innovation.
