- Lufthansa, one of the world’s largest airline companies, has decided to enter the crypto space through Non-Fungible Tokens (NFTs).
- Passengers using airlines under the Lufthansa Group, such as Austrian Airlines and Swiss Airlines, can benefit from the Uptrip loyalty program.
- Participants in the Uptrip program can use and exchange the NFTs they earn for services such as discounted tickets, free wifi, and access to the airlines’ exclusive lounges.
Lufthansa, a leading global airline, is making its foray into the crypto world through the use of Non-Fungible Tokens (NFTs) in its Uptrip loyalty program. This innovative approach allows passengers to earn, use, and exchange NFTs for various services.
Lufthansa’s Leap into Cryptocurrency
As one of the world’s most prominent airline companies, Lufthansa has decided to venture into the realm of cryptocurrency. This move is marked by the introduction of Non-Fungible Tokens (NFTs) into their operations. Specifically, passengers flying with airlines under the Lufthansa Group, such as Austrian Airlines and Swiss Airlines, will be able to take advantage of this new initiative through the Uptrip loyalty program.
Uptrip: A New Kind of Loyalty Program
The Uptrip program is a unique loyalty scheme that allows passengers to earn NFTs. These tokens can then be used or exchanged for a variety of services, including discounted tickets, free wifi, and access to the airlines’ exclusive lounges. The program also includes various collection targets, allowing passengers to trade cards they need with other passengers to complete their collections.
Impressive Results from Initial Testing
The Uptrip program has already been tested with over 20,000 users, running on the Polygon chain. During this testing phase, users collected over 200,000 NFT cards, demonstrating the potential success of this innovative approach to customer loyalty.
Conclusion
With more than 36 million passengers currently enrolled in the existing “Miles and More” loyalty program offered by Lufthansa Group’s airlines, the potential for the Uptrip program is substantial. Following in the footsteps of other major companies like Starbucks, McDonald’s, Reddit, and Coca-Cola, which have also created loyalty programs on the Ethereum scaling protocol, Polygon, Lufthansa’s move into the crypto world represents a significant step forward in the integration of blockchain technology into mainstream business operations.
