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In a remarkable shift, MANTRA plans to tokenize over $1 billion in assets from DAMAC Group, aiming to revolutionize investment in real estate and hospitality.
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This strategic initiative seeks to democratize access to investments, making it easier for both retail and institutional investors to participate globally.
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According to MANTRA CEO John Patrick Mullin, “This partnership with DAMAC Group is an endorsement for the RWA industry,” highlighting the growing significance of tokenization.
MANTRA aims to tokenize $1 billion of DAMAC Group’s assets by 2025, enhancing investment accessibility and efficiency for global investors.
MANTRA Takes a Major Step in RWA Tokenization
In a bold move towards blockchain integration, DAMAC Group has announced a partnership with MANTRA to tokenize a large portion of its assets, including developments in real estate and hospitality. This initiative is set to launch in early 2025, following DAMAC’s earlier embrace of cryptocurrency payments in 2022 as a sign of its commitment to modernizing investment practices.
Investors will be given the opportunity to engage with DAMAC’s offerings through digital tokens, which promise to streamline the investment process significantly. By converting traditional asset classes into tokenized forms, this approach is expected to enhance accessibility for both retail and institutional investors worldwide. Further details about specific tokenized offerings are expected to be released in the following weeks.
“This partnership with DAMAC Group is an endorsement for the RWA industry. We’re thrilled to partner with such a prestigious group of leaders that share our ambitions and see the incredible opportunities of bringing traditional financing opportunities onchain,” expressed MANTRA CEO John Patrick Mullin, emphasizing the importance of this collaboration.
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Since launching its mainnet in October, MANTRA has experienced significant growth, with its native token, OM, achieving a market capitalization increase to $3.6 billion, a remarkable jump of 200% in three months, peaking in December 2023. This surge highlights the increasing interest in tokenized investments and the potential for substantial returns in the burgeoning market.

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OM Three-Month Price Chart. Source: TradingView
Growing Interest in Real-World Asset Tokenization
The tokenization of real-world assets (RWAs) is rapidly gaining mainstream traction. This innovative process transforms tangible assets like real estate and commodities into blockchain-based tokens, streamlining ownership and enhancing liquidity. The demand for this approach is on the rise, driven by its ability to facilitate faster transactions and broaden access to investment opportunities for a wider array of investors.
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Market analysts predict that the RWA tokenization sector could swell to trillions of dollars by the decade’s end, reflecting a significant cultural shift in how assets are managed and traded.
Throughout 2024, numerous initiatives emerged globally, with BlackRock’s launch of its BUIDL tokenized fund in March marking a turning point for institutional adoption. This fund has expanded its reach across five major blockchain platforms, including Aptos, Arbitrum, and Polygon, fostering enhanced yield generation and investment flexibility.
Moreover, Tether has made strides in this arena, gearing up to introduce Hadron, a dedicated platform for RWA tokenization. Set to launch in February 2025, Hadron promises comprehensive support for institutional investors, including user interfaces and API capabilities, further solidifying the integration of blockchain technology with traditional investment sectors.
Conclusion
The partnership between MANTRA and DAMAC Group marks a pivotal moment in the evolution of investment strategies, presenting a clear takeaway: as tokenization of real-world assets progresses, investors globally should remain attuned to the increasing opportunities and efficiencies this innovation brings. The growth trajectory for RWA tokenization indicates a significant reshaping of traditional finance, paving the way for enhanced transparency, accessibility, and investment potential in the coming years.
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