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The recent surge of the meme coin Morning Routine (ROUTINE) has ignited discussions, hinting that the meme coin era may be on the rise once again.
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This unexpected market activity was spurred by a viral video, captivating audiences and traders alike, resulting in ROOUTINE’s market cap soaring to $19 million shortly after its launch.
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According to COINOTAG, this phenomenon reflects a larger trend, with over 100 traders reportedly profiting from the unique fitness-inspired meme coin venture.
Morning Routine (ROUTINE) skyrockets to a $19 million market cap prompted by a viral video, indicating a potential revival in the meme coin sector.
Reviving the Meme Coin Trend Through Viral Content
The launch of Morning Routine (ROUTINE) on Pump.fun marks a significant moment in the meme coin market. This coin, inspired by a viral morning routine video, quickly gained traction, attracting both eccentric investors and traders. The original video showcases influencer Ashton Hall’s humorous take on daily rituals and gained more than 667 million views within days of being shared on X (formerly Twitter). Such a massive audience engagement indicates the potential impact of social media on cryptocurrency trends and prices.
The Performance of ROUTINE and Related Tokens
After its launch on March 21, 2025, ROUTINE’s market cap skyrocketed to $19 million by March 23. Though it experienced a temporary dip of 57%, the coin rebounded by nearly 88%, settling at a $15 million cap as of Monday. This volatility is typical in meme coin markets, underscoring the speculative nature of this asset class. Additionally, the hype surrounding ROUTINE has also affected related tokens like Saratoga Spring Water (SARAGOTA), which rose to a $3 million market cap, indicating a possible interconnection among meme coins and their viral catalysts.
Market Reactions to the Surge
The abrupt rise of ROUTINE signifies the reawakening of meme coins after a prolonged period of low activity. Notably, during the previous week, other meme coins such as Fartcoin (FARTCOIN) and SPX6900 (SPX) also experienced significant recoveries. According to CoinGecko, these tokens have seen price increases of 80% and 68%, respectively. This indicates an overarching trend that suggests a revitalization in the meme coin space, as traders reposition and seek new opportunities for quick returns.
Challenges Ahead for Meme Coins
Despite the apparent resurgence in certain meme coins, the market is not devoid of challenges. Tokens such as Toshi (TOSHI) and Unicorn Fart Dust (UFD) have faced declines of 17.7% and 15%, respectively, indicating that not all meme initiatives will benefit from this current wave. The risk remains for traders: the very nature of meme coins targets a transient audience, relying heavily on viral fame and market sentiment.
Conclusion
With the launch of ROUTINE, traders are witnessing a potential resurgence in the meme coin market, reminiscent of last year’s frenzy. As market dynamics shift, it is crucial for investors to remain informed and cautiously optimistic. The growth of meme coins like ROUTINE signifies a playful yet precarious segment of the cryptocurrency landscape, driving intrigue and excitement in an otherwise tumultuous market.
