MrBeast Financial is a trademark filing by Jimmy Donaldson’s Beast Holdings LLC for a proposed mobile banking and crypto-enabled app combining payments, investment services and a future credit card; the USPTO filing suggests regulatory review likely stretching into late 2025.
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Trademark filed for “MrBeast Financial” with USPTO on October 13 under Beast Holdings LLC.
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Application describes a mobile app offering cryptocurrency, investment banking, and payment services plus a planned credit card.
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USPTO processing timelines indicate initial examination in ~5–7 months, with full registration decisions often taking 12+ months.
MrBeast Financial trademark filing signals a move into crypto and banking services—read the timeline, business context, and implications. Stay informed with COINOTAG coverage.
Published: October 17, 2025 — Updated: October 17, 2025 — By COINOTAG
What is MrBeast Financial?
MrBeast Financial is a trademark application filed by Beast Holdings LLC on October 13 for a mobile financial platform that the filing describes as including cryptocurrency services, investment banking features and consumer payment tools, with a later-introduced credit card. The filing initiates a USPTO review process that typically spans most of a year.
How does the trademark filing describe the proposed services?
The USPTO application names a mobile application offering cryptocurrency trading or custody, investment-banking style services, and other consumer financial products, plus plans for a credit card. The description aligns with earlier business proposals attributed to MrBeast’s corporate entities that outlined consumer finance products and creator-focused monetization tools. Key institutional references include USPTO timelines, and reporting by Business Insider and The New York Times (plain text references only).
Frequently Asked Questions
When might MrBeast Financial receive a USPTO decision on the trademark?
The USPTO’s published averages indicate first examination occurs in roughly 5.6 months (target 6.7 months), while the full registration or abandonment outcome typically falls between 11.7 and 13 months. This suggests a substantive ruling could arrive in late 2025 if the application proceeds on a standard timeline.
Will MrBeast Financial include cryptocurrency services and a card?
Yes. The filing explicitly lists cryptocurrency and investment banking services for a mobile app and notes a later-launched credit card. This is consistent with earlier investor materials from MrBeast-related entities that discussed crypto services, credit products and creator-focused financial offerings.
Background and Context
Jimmy Donaldson, widely known as MrBeast, has expanded his creator brand into multiple consumer businesses, including food products and delivery concepts. The trademark application for MrBeast Financial was filed under Beast Holdings LLC and appears among several corporate marks like Beast Mode and Feastables. Plain-text business reporting from Business Insider and The New York Times documents past investor pitches and publishing deals that illustrate a broader diversification strategy.
Business strategy and prior ventures
Donaldson’s portfolio includes Feastables (snacks), Beast Burgers (a virtual dining concept), and other consumer projects. Some initiatives, like the ViewStats analytics platform and an AI thumbnail tool, were scaled back following creator feedback; Donaldson publicly stated the ViewStats AI thumbnail feature was removed and creators were directed toward commissioning artists (MrBeast statement on X, plain text). HarperCollins has confirmed a publishing partnership for a novel co-written with James Patterson, and HarperCollins CEO Brian Murray is quoted in plain text describing Donaldson as a “smart operator” with a talent for breaking through media noise.
Regulatory and timing considerations
Trademark registration is administrative and does not itself authorize financial operations. The USPTO review will assess distinctiveness and conflicts with existing marks; separate regulatory approvals would be required for banking, payments and crypto services depending on jurisdiction. USPTO data shows typical first-exam timelines of 5–7 months and full disposition in about a year, so the mark’s fate may not be determined until late 2025.
Key Takeaways
- New trademark filing: MrBeast Financial was filed on October 13 under Beast Holdings LLC, indicating intent to brand a financial product line.
- Product scope: The application lists a mobile app with cryptocurrency, investment services and a future credit card.
- Timeline and next steps: USPTO procedural averages suggest initial review within months and a full decision across 11–13 months; regulatory approvals for banking/crypto remain separate hurdles.
Conclusion
The MrBeast Financial trademark filing marks a documented step toward a creator-led entry into consumer finance and crypto. While the USPTO timeline and separate financial regulations mean public availability and operations are not immediate, the filing—combined with prior investor materials and public comments—signals a strategic expansion of MrBeast’s brand into financial services. COINOTAG will monitor official USPTO updates, regulatory filings, and company disclosures for developments.
