Newsmax Board May Buy Up to $5M in Bitcoin, Could Be First NYSE Company to Hold Trump Coin

• Board-approved plan to buy up to $5 million in Bitcoin and Trump Coin over 12 months

• Purchases will start “soon” and depend on market conditions; Newsmax shares jumped 4.1% in after-hours trading to $11.27.

• Newsmax becomes the first NYSE-listed company to report holding Trump Coin; Financial Times reporting on Trump family crypto gains cited.

Newsmax buys Trump Coin and Bitcoin—board OKs up to $5M in purchases over 12 months; read the official rationale and market reaction.

Author: COINOTAG | Published: October 17, 2025 | Updated: October 17, 2025

What is Newsmax’s plan to buy Bitcoin and Trump Coin?

Newsmax buys Trump Coin and Bitcoin under a board-approved program allowing up to $5 million of purchases across the next 12 months; the company said purchases will begin “soon” and be adjusted according to crypto market behavior. The move is presented as a diversification strategy and reflects growing institutional interest in digital assets.

Why did Newsmax approve buying Trump Coin and Bitcoin?

Company executives framed the action as portfolio diversification and alignment with broader institutional crypto adoption. CEO Christopher Ruddy said Trump Coin’s value “should track the success of the Trump presidency,” while the network emphasized measured buying tied to market conditions. The announcement caused a 4.1% after‑hours stock rise to $11.27, indicating investor approval of the strategy.

How significant is Newsmax holding Trump Coin on a public-company balance sheet?

Newsmax’s declaration marks the first known instance of a New York Stock Exchange–listed company publicly stating plans to hold Trump Coin. This is notable because most publicly traded corporations have been cautious about adding memecoins or politically branded tokens to treasury assets. The disclosure signals evolving corporate treasury practices and a willingness by at least one issuer to adopt branded digital tokens alongside Bitcoin.

Context and evidence cited by reporting

Reporting referenced an executive statement from Newsmax and market data showing the stock reaction. Separate financial coverage cited a Financial Times investigation that estimated substantial pre‑tax crypto-driven gains within the Trump family’s businesses; those figures were reported by Financial Times as of its investigation timeline. Regulatory context was described in plain text: the new SEC chair, Paul Atkins, and policy guidance from the administration were reported as affecting enforcement and market dynamics.

What does this mean for corporate treasury policy?

For treasury managers, the Newsmax move provides a public case study: limited-dollar allocations, time-bound programs, and market-contingent execution. Institutional treasuries typically weigh volatility, accounting treatment, and governance; Newsmax has explicitly capped exposure at $5 million and tethered future purchases to market conditions, demonstrating a conservative, rule‑based approach rather than an open-ended allocation.

Frequently Asked Questions

Is Newsmax the first NYSE company to hold Trump Coin on its balance sheet?

Yes. Newsmax’s board approval to buy Trump Coin and Bitcoin makes it the first New York Stock Exchange–listed company publicly to report a plan to hold Trump Coin, according to the company statement and market reporting. The company described the move as a diversification initiative tied to observed institutional adoption of crypto.

How much will Newsmax spend and when will purchases start?

The board authorized purchases of up to $5 million worth of Bitcoin and Trump Coin over the next 12 months. Newsmax stated acquisitions will begin “soon,” with subsequent purchases dependent on crypto market behavior and internal execution guidelines.

Key Takeaways

• Board-authorized allocation: Newsmax approved up to $5M in crypto purchases over 12 months to diversify corporate holdings.
• Market reaction: The announcement pushed Newsmax shares up 4.1% in after‑hours trading to $11.27, signaling investor interest.
• Precedent for corporates: As the first NYSE-listed firm to report holding Trump Coin, Newsmax sets a public example for branded token holdings and conservative, capped treasury allocations.

Conclusion

Newsmax buys Trump Coin and Bitcoin under a limited, 12‑month program designed to diversify its balance sheet while remaining responsive to market conditions. The company’s statement and market response highlight a cautious institutional approach: capped exposure, phased execution, and governance oversight. Readers should monitor company filings and official statements for purchase details and timing.

Sources: Newsmax executive statement; Financial Times investigation (plain text reference); public market data (after‑hours trading). No external links are provided.