Nintendo May Seek to Ship 25 Million Switch 2 Units by March 2026 Amid Strong Launch Demand

• 25 million units targeted by March 2026, surpassing prior analyst forecasts

• Company began assembly late 2024 and is front-loading inventory to avoid past supply bottlenecks

• U.S. launch pace is ~77% faster than the 2017 Switch debut (Circana); shares up ~50% year-over-year

Nintendo Switch 2 sales target: 25 million units by March 2026, driven by U.S. demand, $450 pricing and full backward compatibility. COINOTAG market update.

What are Nintendo Switch 2 sales projections?

Nintendo Switch 2 sales are projected at a company target of 25 million units by March 2026, according to reporting by Bloomberg and production sources. That target exceeds several analyst estimates and reflects an aggressive production and marketing push to capture first-year demand.

How is Nintendo planning to reach this sales target?

Nintendo has ramped assembly since late 2024 and increased marketing spend—more than doubling promotional outlays since the console launch in June. The company is maintaining a $450 price point in the U.S. despite new import tariffs, opting not to pass costs to consumers. Manufacturing partners and retailers report persistent stock shortages in multiple regions, which Nintendo is addressing by running factories at high utilization and front-loading inventory.

Independent data cited by industry sources (Circana) indicate Switch 2 sales in the U.S. are running approximately 77% ahead of the 2017 Switch launch pace. Analysts’ consensus estimates for the fiscal year stood near 17.6 million units, while some shipping partners expect roughly 20 million units sold by March 2025, with any unsold inventory rolled into the following fiscal year.

Frequently Asked Questions

How many Nintendo Switch 2 units is Nintendo aiming to sell by March 2026?

Nintendo is targeting 25 million units by March 2026. This company-level goal was reported via manufacturing and distribution sources and represents an upward push beyond many analyst forecasts, supported by increased production, marketing and robust early demand.

Is the Switch 2 compatible with existing Switch games and accessories?

Yes. The Switch 2 offers full backward compatibility with the entire Switch game library, ensuring an immediate software catalog at launch. That compatibility is expected to accelerate adoption and drive accessory and software sales, reducing friction for existing Switch owners to upgrade.

Key Takeaways

• Aggressive target: Nintendo has set a 25 million unit goal by March 2026 to capture first-year market share.
• Market momentum: U.S. launch pace is substantially faster than the original Switch; strong demand persists despite tariffs.
• Strategic posture: Front-loaded inventory, sustained $450 pricing and doubled marketing aim to avoid past supply issues and sustain sales.

Conclusion

COINOTAG reporting shows Nintendo positioning the Switch 2 for one of the most ambitious first-year rollouts in console history, combining production scale, elevated marketing and backward compatibility to drive Nintendo Switch 2 sales. Bloomberg and Circana data support the picture of stronger-than-expected adoption; upcoming earnings and the release of major titles such as Pokémon Legends: Z-A will be key indicators of whether the 25 million target is met. Published: Oct 17, 2025 • Updated: Oct 17, 2025 • By COINOTAG